Remember the dime stores, like Woolworth's, Ben Franklin, and W. T. Grant?
Of course, by the time many of us became acquainted with these stores in the 1960s, the pricing had moved well beyond a mere nickel or dime. But the stores were still a lot of fun to poke around in if you were a kid, especially during the era when they were still selling turtles in the pet department.
I remember the W. T. Grant store in the Lorain Plaza pretty well. We just called it Grants, and that's what it's called in the ad below, which ran in the Journal back on November 8, 1962.