I've never been a big fan of Giant Eagle. I still remember decades ago when it first came to our area. The headline of the advertisements announcing its arrival in the Cleveland area was, "The Eagle Has Landed." I recall thinking, "Harrumph. They appropriated Neil Armstrong's famous quote. To sell groceries, no less."
Plus Giant Eagle is a company based in Pennsylvania, near Pittsburgh – which is usually not a place that Clevelanders are fond of.
Thus when the acquisition was announced, I was looking forward to the rebranding, and maybe even some lower prices. Alas, it was revealed that there are no plans to convert existing Giant Eagle stores to Kroger stores. And prices don't seem to have gone down any, so far.
I guess if I have an urge to go Krogering, I'm just going to have to head out to Sandusky.
Anyway, sixty years ago this month Kroger ran the full-page ad with a circus theme below, which appeared in the Journal on October 3, 1966.
Clowns abound in the ad, which would probably be deemed too scary for today's wimpy youths, who have had little exposure to the funny circus clowns (since there are no more classic circuses), or the ones on TV like Bozo or Flippo (in Columbus), that we Baby Boomers grew up with. Those clowns loved children, treated them like little friends, and enjoyed making them laugh. Kids trusted them, even though they were strangers. They had heart.
In today's culture, clowns are usually depicted as killers and the very personification of evil – and more's the pity. Unfortunately, I don't see clowns being rehabilitated anytime soon, judging by these current, and no doubt popular, costumes offered by Spirit Halloween.







































