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| April 1, 1965 |
Pic-Way Shoes out on Route 57 in South Lorain seemed to run a lot of Easter-themed ads over the years with great graphics. Above is an ad that ran in the Journal on April 1, 1965.
That's a great looking Easter Bunny (although he's not helping shoe sales by Easter-parading around barefoot).
Here's an ample sample of other Pic-Way ads from that era.
Two pairs for five bucks was a special that ran for several years. It's in this 1963 ad (below), which includes a bunny that looks like he's going to be needing a chiropractor eventually.
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| April 4, 1963 |
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| March 26, 1964 |
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| April 7, 1966 |
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| March 9, 1967 |
A second ad ran closer to the holiday on March 16, 1967 and downplayed the bunny. But there's some great clip-art kids on pogo sticks. I guess that 5 buck special was destined to run forever.
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| March 16, 1967 |
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| March 5, 1970 |
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| April 1, 1971 |
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Pic-Way eventually moved out of its original location down to a newer one further south on Route 57 near Lakeland Glass. It also opened an outlet in Amherst in the same shopping center as Blue Sky Restaurant.
It eventually became Payless Shoes.
7 comments:
We called it "Cheap-O ShoeMart" when we were kids. The 2-fer-5 deal was okay for my brothers, but I was a problem child when it came to shoes (and oh-so-many other things); narrow heels and high arches, y'see. I was always hauled to Monkey Wards to get my Uncle Bert's family discount, and because my shoes cost more, was constantly reminded "don't scuff - pick up your feet!"
We always went downtown to McKees shoes - except one Easter my mom purchased a pair of patent leather yellow Mary-janes for my little sister. I’m ashamed to say we made her cry, because my brother and I kept chanting the Pic-Way jingle over and over: “Pic-Way, Pic-Way SHOE MART!” I think I’ll give her a call now. Thanks for the memories, Dan.
If I called my little brother for every time he cried, I'd never be able to hang up. All the same, I think I'll call him, too.
See how cheap the shoes cost back then?2 pairs for $5.00.And shoes were still made in the USA by our friends and neighbors.Not like today where every pair is made in Vietnam by some little 10 year old.The new Trump tariffs might make it to where our friends and neighbors can have a job making shoes once again.Then that little kid in Vietnam can actually start having a childhood once again instead of being exploited by The Man.
Sure... They'll bring their factories back to Florida where some little U.S. 10-year-old can start making them for us. What will happen is the shoe companies will raise their prices a little and pay the kids in Vietnam a little less and make almost as much as they were before because if they come back here, not only will they have to build factories and supply chains from scratch, they'll have to pay far more in wages and perhaps contend with (gasp) organized workers. Maximizing profits by going where it's cheapest to manufacture has always been the American way.
Best place to get your Beatle boots.
The only way to beat the tariffs is to not buy a companies products.If a company can't get people to buy their inflated products,they will lower their prices.Either that or they will go out of business.
Take Nike for example,they charge $150.00 for a pair of Air Jordan hightop shoes on their website.They pay some little kid in Vietnam $1.00+overtime a day for labor and then Nike might only have about $10.00 more in the actual materials to make the shoes.By the time it rotates over to America,Nike might have around $25.00 total cost to build and ship to retail.
Now is that pair of shoes really worth the 600% markup that Nike charges?I think not.Nike has just gotten used to people automatically buying their products at their inflated prices making Nike the mega-conglomerate that they are.Nike doesn't have any factories in the USA.Never did.Nike can afford to lower their prices.All companies can afford to lower their prices.All companies can afford to eat these tariffs.Nike can afford to pay American workers to build their products in America.They just don't want to because they want all the profits at the expense of the worker.
Unions are not the enemy here.Unions originally were for the worker and in theory still are.The companies are the enemy and always were.The companies want to push and push and just see how much work a person will do for so little pay.And then after they work a person to death the company pulls out and moves overseas anyways.The companies want it all.And once they get it all,that's not enough.They want it all plus infinity.All while our friends and neighbors are on welfare because they are "too lazy to work".
These tariffs need to stick for awhile and let people really think about how they want to run their business and how it affects America.
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