As you can see from the Woolworth’s ad above, which ran in the Lorain Journal about a week before Halloween, TV cartoons were now the big thing, although a few classics were still in the mix of “spooky and gay(!)” costumes.
Whoever illustrated the ad did a nice job of presenting the various costumes in a creative fashion. Besides popular favorites Huckleberry Hound and Yogi Bear, we see Mickey Mouse, Donald Duck, Felix the Cat, Heckle (or is it Jeckle?), and Dennis the Menace.
Speaking of Dennis, his mask makes him look like he has a bad case of the measles.
Classic costumes shown include a witch and a devil. There’s a bat costume as well, which the ad helpfully identifies as Belfry.
But what I’d like to know is: what is that kid supposed to be that's wearing a helmet with two hoses attached to his nose? He seems to be wearing goggles, and the helmet might have an eagle on it.
Anyway, Happy Halloween!
****UPDATE (November 1, 2016)
As you can see by one of the comments below, an anonymous contributor identified my mystery costume as being pretty much the same one depicted as the generic "Spaceman Rocket Commander" in a 1958 Kresge ad that I posted last week (shown below).
In my defense, the 1960 rendering wasn't the best; the little boy in the W.T. Grant ad looked more like a space bulldog with jowls to me.
Here's a photo of a somewhat similar costume on an actual kid (courtesy of David Eppen's Library on the Photobucket website).