The ad above from the November 2, 1962 Journal is also interesting because of the mysterious sweater-clad gentleman featured in the ad. Is that John Quarando, the local IBC Homes Dealer? Or is he merely a stock photo? He doesn't look too happy, in either case. But he got our attention.
And why is 'WELCOME' spelled out in individual letters?
As for the model home, the ad says it was located at 5128 Colorado Avenue in Sheffield. A quick drive-by (via Google Maps) reveals that today, the model home is part of the Backpackers Shop complex.here to read (on the company website) how the Backpackers Shop grew out of that model home to become the successful business it is today.