Tuesday, January 3, 2017
Harvest House Cafeteria – Part 1
You can part of its illuminated sign at the far left of the above photo.
The Harvest House Cafeterias were owned and operated by Woolworth’s. According to the book, Remembering Woolworth’s: A Nostalgic History of the World’s Most Famous Five-and-Dime by Karen Plunkett-Powell, “During the 1960s, Woolworth’s also introduced Harvest House restaurants in American shopping malls, and Red Grilles in their Woolco stores. By then, approximately eighty percent of F. W. Woolworth variety stores were equipped with some type of eatery. Some had small counters seating ten, while others could seat over 300. There were stand-up counters, sit-down counters, full-fledged cafeterias, bakeries, and simple soda fountains.”
Although cafeterias are still perfectly at home in schools, colleges and hospitals, it’s strange (and a little quaint) to think of cafeterias as a dinner option for mall shoppers back then. But it was a successful business model, and an economical choice for shoppers as well. I’m surprised the concept hasn’t made a comeback.
Here’s an ad for the Midway Mall Harvest House that ran in the Lorain Journal on January 6, 1967. (I suppose today the clown in the ad would be a no-no; too scary!)
As you can see, the ad template was adapted for each location. Here’s the same ad customized for Cherry Hill Mall and Moorestown Mall in Moorestown, New Jersey.
I only remember eating at the Midway Mall Harvest House once or twice. I don’t know what the occasions were, but I think I was dressed up.
Anyway, the Midway Mall Harvest House lasted right into the 1990s. Sadly, both the restaurant and the Woolworth’s store both disappeared beginning with the 1994 edition of the Elyria City Directory.
Tomorrow: A Look Inside a Harvest House
Wednesday, January 4, 2017
Harvest House Cafeteria – Part 2
| Courtesy CardCow.com |
These postcards provide a nice glimpse of what customers could expect at a Harvest House Cafeteria.
Tuesday, January 10, 2017
More Harvest House Clowning Around
Since I work in advertising (at the low end: direct mail), I found the ad somewhat interesting because it seemed like Woolworth’s was aiming strictly at the kiddie crowd with the clown and balloons. I wasn’t a real big fan of the clown art either. He looked a little creepy.
That’s why I was surprised to find this July 7, 1967 ad (below) on microfilm a day or so ago. Whoevever was in charge of Harvest House advertising must have felt the same way about that clown, because apparently he was fired (maybe out of a cannon).
Note how the layout is exactly the same, but better. This clown looks like he could have Ringling Brothers on his resumé.
The clip art of the parents is a little less cartoony too. (I wonder if Marlo Thomas was the inspiration for the drawing of the woman?)
Another ad (below) from January 19, 1968 featured the same clown. No balloons or Mom & Pop this time.
I’m beginning to think it was always Thanksgiving at your local Harvest House.
And lest you think that Harvest House’s advertising department was a bunch of clowns, here’s another ad, from April 7, 1967. This one tried a different approach – actually showing food and a chef.
Wednesday, March 22, 2017
Harvest House Grand Opening Ad – 1966
It’s a great ad, showing both the interior and exterior of the store, as well as apparently the first of the ongoing roast turkey dinner specials. (I’m surprised their cafeteria advertising slogan wasn’t “It’s Always Thanksgiving at Harvest House!”)
Since my original posts about Harvest House back in January, I’ve also scared up a bigger version of the postcard showing the interior and exterior of typical restaurants. You can click on for that “You are there” experience.
I also found this matchbook currently on Ebay.
It's Sunday afternoon while I'm preparing this post, and it’s almost time for me to get started on my chili. But for some reason, all I can think of is roast turkey with creamy mashed potatoes, giblet gravy and a warm roll and butter.
And a choice of vegetable.
Friday, October 16, 2020
Harvest House Cafeteria Ads – October 1970
It’s been a couple of years since I featured the Harvest House Cafeteria at Midway Mall on the blog. My observation in the assortment of posts was that it seemed to be perpetually Thanksgiving at the restaurant, with a roast turkey dinner more often not being the special.
There also seemed to be an endless parade of clown illustrations in the ads, designed to appeal to the kids (in those days before clowns were seen as sinister or hiding out from the law).
Anyway, here is an atypical pair of Harvest House ads – with neither turkey or clown – from the pages of the Journal back in October 1970 – 50 years ago this month.
The first ad (from Tuesday, October 6th) features ‘All the Fish You Can Eat.’ The special was only good on Wednesday. Why not Friday?
A few weeks later on October 23, 1970 (with perhaps the supply of cod or pollock exhausted), the ad promoted ‘All the Chicken You Can Eat.’ This special was good every Sunday, thus tying in nicely with the movie, play and book entitled Chicken Every Sunday.
Hey, I wrote about chicken dinners recently back here.
Anyway, ‘Chicken Every Sunday’ was apparently the menu that my father got used to while growing up. His grandfather raised chickens (and pigs too) right at his home on W. 28th Street in Lorain. Since they all lived together during the Depression (Dad’s parents lost their house), that’s what they had on the Sabbath.
Maybe that’s why in later years, Dad couldn’t stand chicken in any form.
Meanwhile, my mother reminisces that she hardly ever had chicken while growing up in the 1930s. Her father liked unusual things, like liver – not exactly a kid’s favorite.
Thursday, April 4, 2024
David J. Howat, 1972 - 2024
I was saddened to learn recently that David J. Howat had passed away. (Here's the link to his obituary). Although I never met him in person, we exchanged many emails over the years about topics related to my blog, and I came to feel like I knew him. And he was a very nice guy.
David first reached out to me back in 2017, when he was looking for pictures of Woolworth’s and Harvest House cafeteria at Midway Mall. I provided a few leads for him, including the name of the last manager of Harvest House before it closed, as well as a woman who was a waitress at Woolworth’s. David was extremely grateful, and regularly updated me with news of his progress towards his goal.
He next turned his attention to the old Westgate Mall in Lorain. This eventually led to his quest to acquire an old Fazio’s sign from the former store there. It took him several years and a lot of effort, but in the end he was successful. (I wrote about this in a two-part post here and here.)
As a collector and nostalgia buff, I came to admire David’s enthusiasm and persistence as he went about trying to obtain some item of interest to him. And it paid off. In one email, he noted, “I've acquired a huge collection of Pick-N-Pay memorabilia and I am going to have it put in a shadow box and displayed somewhere in my house. I also have a ton of Woolworth’s memorabilia, as well as some Fazio's memorabilia.”
So why did he collect all this stuff? It think it reminded him of happy days.
As David explained in an email, “I do not know if it's a good or bad thing, but I am very sentimental and I try to hold onto memories as long as I can. The memories I have – from shopping at Pick-N-Pay in the 70's with Mom as a little kid, to spending the whole day at Midway Mall – are things that I will always cherish.
My sincere condolences to David’s family and friends.
Friday, March 16, 2018
St. Patrick’s Day Ads – 1964 & 1968
I’d been a-diggin around in the Journal microfilm from 1964 (looking for Chicken Delight ads), so the first two ads are from mid-March that year.
First up is a portion of a large ad for The Reidy-Scanlan Company. It features a nice illustration of a leprechaun pulling wads of “green” out of a shamrock-covered piggy bank.
Monday, September 27, 2021
Midway Mall 5th Anniversary – Sept. 1971
Above is the full-page ad that appeared in the Journal on Sept. 19, 1971.
To celebrate the occasion, the Mall booked a grab bag of entertainment acts including Quantrell and Company Magic Show; Lipko’s Human Comedy Chimps (who I previously wrote about here); Arnold & Sir Richard Burton (an organ grinder and his monkey); and Blossom the Clown (an animal balloon artist). There was also Fritz, the Bavarian Glass Blower; a caricature sketch artist; nightly drawings for gift certificates; and Mini Grand Prix Children’s Rides.Stores at the Mall at that time included: Andre Duval Beauty Salon; Arnold Palmer Cleaners; Baker’s Shoes; Barricini Candy; Bentley Ties; Blvd. Juvenile Shoes; Clarence Faflik Shoes; Cleveland Fabric Shop; Clowntown; Diamond’s Men Shop; Fanny Farmer Candy; Fisher-Fazio; Foxmoor Casuals; Goodyear Tire & Rubber; Gray Drugs; Midway Opticians; Harvest House Cafeteria; The Higbee Co.; Hobby Center; Hough Bakery; Household Finance; Lane Bryant; Lorain County Savings & Trust; Louis Cohn Mens Wear; Melody Manor; Memory Lane Card Shop; McDonald & Co.; Michael-Angela Hair Fashions; Midway Barber Shop; Midway Cinema; Nobil Shoes; O’Henry’s Pub; Parklane Hosiery; Paul Harris; JCPenney; Petries; Puppy Palace; Record World; Regal Shoes; Richman Brothers; Rose Jewelers; Sam Kleins; Schwede Appliance & TV; Sears, Roebuck and Co.; Seven Seas Gift Shop; Sidewalk Cafe; Singer Sewing Center; Spencer Gifts; Ted Jacobs; Tweed Shop; Union Savings Associates; Walden Book Co.; Winkelman’s; and Woolworths.
In case you were wondering (like me), Clowntown was a photography studio that specialized in children. For some reason, I don’t think this place would succeed today.
Some of the businesses listed were not in the main portion of the Mall. For example, O’Henry’s Pub and Household Finance were in the strip of stores anchored by Goodyear Tire & Rubber (at the north end) and Fisher-Fazio (at the south end). In later years, AAA was a longtime tenant before it flew the coop to Avon.
Sunday, April 17, 2022
Easter Dinner Restaurant Ads – 1971
Here’s wishing all of my readers a joyous Easter!
Are you planning a big Easter dinner? I’m eschewing the usual ham in favor of beef, which I’ll be chewing in the form of Western-style ribs. A real cowboy dinner.
But if you were hoping to avoid a culinary clean-up in the kitchen fifty-one years ago, you had a few restaurant options. But unlike my supper today, beef was not on the menu at Arby’s which was closed on Easter Sunday 1971.
Beef was on the menu at Chris Family Restaurant on West Erie, which was serving up a sirloin dinner, roast chicken, a Hungarian platter and its still-great today perch dinner.Tuesday, April 5, 2022
Journal Entertainment Page – April 1, 1972
As usual there was something for everyone, movie-wise. The Godfather was playing at Midway Mall. The Palace had two movies directed by John Schlesinger, Sunday Bloody Sunday and Midnight Cowboy.
Clint Eastwood was starring in a great quadruple feature at Lorain Drive-in, where the lineup was A Fistful of Dollars; A Few Dollars More; The Good, the Bad and the Ugly; and Hang’em High. Tower Drive-in was showing Who Slew Auntie Roo?, starring Shelley Winters and “Oliver” himself (Mark Lester), and The Return of Count Yorga. (It’s hard for me to accept Shelley Winters in a horror flick, after seeing her as the saloon girl in the classic Western Winchester ’73 with James Stewart.)
But what about family-friendly fare? Not everyone wanted to see gangsters and vampires.
Walt Disney Productions’ Lady and the Tramp and Bongo were showing at Liberty Theater in Vermilion; the Duke in Rio Lobo was the bottom of a triple feature at Carlisle Drive-in. Amherst Theatre had the rodeo Western J. W. Coop with Cliff Robertson.
Over at the Tivoli, Catch-22 was onscreen, along with Walter Mathau in Plaza Suite. Although I loved the book Catch-22 and reread it every few years, I disliked the movie, which I found unfunny and forced (which I blame on the script and the director). It has a great cast, however, especially Alan Arkin.
Strangely, the VL Cinema (later well-known for unsavory cinematic fare) was showing The Bible: In the Beginning.
****
There’s a few restaurant ads of interest on the Journal page as well. Americana Inn (previously mentioned on this blog on a New Year’s Eve post) had two ads: one for its Saturday night specials, and another plugging its Easter Sunday menu. Most surprising of all was the ad for Harvest House at the Mall, which had a baked ham dinner as well as a Swiss steak special on the menu, instead of the usual year-round Thanksgiving turkey dinner.
Lorain’s nationality and social clubs are well-represented on the page, with ads for Polish American Citizen’s Club, Lorain Eagles and United Polish Club.
Wednesday, November 25, 2020
Heilman’s Thanksgiving Dinner Ad – Nov. 1960
Going out to eat on Thanksgiving has long been a tradition for many families that simply want to avoid cleaning up a big mess after the preparation of the meal. This provides more time to visit and enjoy the holiday.
Over the years, I’ve featured a variety of vintage Thanksgiving restaurant ads, including the Deutschof (1937), the Castle (1954), Howard Johnson’s (1957), and the Airport Tavern (1957).
Here’s another one. It’s for the well-remembered Heilman’s Restaurant at the corner of Broadway and West Erie Avenue and ran in the Journal on November 12, 1960.
It’s a strange-looking ad too.
Despite the fancy-sounding meal on the menu (a “gourmet buffet complete with garnished hams, decorated turkeys, ice carvings), the ad depicts what looks like twin pilgrim clowns. Each has a bulbous schnozzola that would not look out of place on Red Nose Day.
Gee, the turkey dinner and clown motif is almost reminiscent of an ad for Harvest House.
Thursday, November 18, 2021
Midway Mall Ladies’ Day Sale – Nov. 1971
Tuesday, March 14, 2023
Waiting for a Sign – Part 1
One of the best things about doing this blog is that I’ve met a lot of nice people with a similar affection for local history. Many of them have fond memories of growing up in Lorain County, which they’ve shared with me via email.
Sometimes a memory, however, just isn’t enough. Often a reader embarks on a personal mission to find an old photograph or piece of memorabilia of something that no longer exists (which isn’t easy).
One of these nice people is David Howat. You might remember from a past blog post that his quest is to find photographs of the Midway Mall Woolworth’s and its Harvest House cafeteria, as well as locate former employees.
David has had another ongoing project for the last ten years that recently came to an end. But in this case, he wasn't searching for something; he could see it – behind a locked door, beyond his grasp.
So what's the story?
“About 10 years ago, retail photographer Nicholas Eckhart did a blog on Flickr and had some photos featuring Westgate Shopping Center," said David. "I was instantly intrigued.
“He had some photos of the old Fazio's store and a picture of this sign." It was inside, near the entrance to the store.
Fazio's was the successor to Fisher Fazio, which itself was predated by Fisher Foods. Fisher Foods had a long history in Lorain dating back decades; it was also an original tenant of Westgate Shopping Center when it opened in 1958. By the late 1960s, however, after a merger it had become Fisher Fazio.
But by the 1980s, it was just Fazio's. And David wanted to preserve that Fazio's sign representing a piece of Lorain grocery store history.Tuesday, August 31, 2021
Middle Ridge School Reunion – August 28, 1938
As the article notes, “The little one-room stone schoolhouse at Middle Ridge, one of the two still in operation in Lorain-co, was the scene of great activity yesterday when a home coming and reunion was held.
Former teachers and pupils numbering 125 from Detroit and Clarkston, Mich., Cleveland, Oberlin, Vermilion, Grafton, LaGrange, Lorain, Elyria, and Amherst gathered at the home of Katherine Kolbe where a picnic dinner was served on the lawn.
“Following the dinner the school bell was rung and all went to the schoolhouse for a business session and program. The reunion was voted to be an annual affair.
“The school was beautifully decorated with flowers.”
****
The Amherst News-Times of October 1, 1942 included this charming look about the still-operating school, written by Mrs. F. R. Powers.
A Cherished Memory Remains
By Mrs. F. R. Powers
It’s always most gratifying, for one who often finds pleasure in looking backward, to come upon something that bears a marked resemblance to a cherished memory.
Such was my experience when I attended the Fall Festival at the Middle Ridge school a week ago and discovered with wistful satisfaction that the district school hasn’t changed much since the days when it constituted the test tube in which I wriggled, among sundry other green and frightened contemporaries, for pedagogical survival.
They were all there – the twin cloak rooms, the worn floor boards, the big, little and middle-sized desks and seats, their once shiny surfaces smoothed satiny soft by decades of leaners and sitters. I saw the rangy expanse of blackboards, too, and the patriotic pictures and the flag and the box of maps upon the wall.
Certain familiar objects were missing to be sure, but since my recollections of them were not tender and their absence from the scene was by way of being an improvement, I rejoiced within myself that they were not there. Foremost among them would be the heating unit, which was down cellar and not belching smoke and grime a few feet from teacher’s desk. The coal oil lamps had been replaced by cheery electrical ones, and I noted that the community water pail and dipper were missing from the bench at the rear of the room.
In the beginning, there were those among us who started out bravely enough to be school ma’ams, but fell by the wayside. I recall one girl who had everything it takes to make a good teacher except courage. She was scared half out of her wits her very first day of teaching when all of the big boys came in thru the windows. Another young lady of my acquaintance was affrighted by the quantity and the quality of the big husky males who presented themselves on opening day in overalls and boots.
“I never had trouble with the big boys,” a friend of mine who taught a country school, too, once told me, “I flirted with them and we got along fine.” Unpedagogical to say the least, but effective. And brother, when they take you, still in your teens, and put you to teaching a country school (forty-four pupils and all eight grades, mind you) you’re liable to do a number of things that are unpedagogical – but by trial have been proven effective.
As I observed Mrs. Smith, who has presided as teacher at the Middle Ridge School for some years now, the thought persisted that here was a woman for whom country schools have never held any terror. She has been so busy, teaching capably and well the fundamentals of a good education to the boys and girls who come to sit at her feet, that she hasn’t had time to recognize the unpleasantries that might have presented themselves. Therefor they do not exist for her. Surely this must be so, else how could she have weathered so well the years of teaching that lie behind her?
From the brief impromptu program that Mrs. Smith and her charges presented the evening I was a guest at the Middle Ridge school, I gathered that the pupils up here are learning the things you and I learned – the good old, songs, facts and stories every American child should know. There was “Columbia, the Gem of the Ocean.” (Why don’t we sing this song oftener in these spirited times? The text is real poetry and positively thrilling!) The little ones warbled “Twenty Froggies Went to School” (good stuff here for the youngsters to know. Remember the line that goes: “We must be on time,” said they. “First we work and then we play.”)? And to my delight a group of Sixth Grade pupils recited “The Village Blacksmith” and told the audience something of the poet Longfellow.
It’s going on twenty years since our school buses started rolling, leaving in their wake a trail of abandoned school houses round the countryside. Centralization had become the order of the day, and it was high time, too. By virtue of a spirited parental petition the Middle Ridge District School was permitted to remain open. And wholly upon evidence gathered with my own eyes and ears, I would venture to say that this little hall of learning has since become a greater factor in the lives of the people who live up Middle Ridge way than it ever was before. The happy scene of harvest festivals and Christmas programs and pleasant family gatherings, the Middle Ridge school house has blossomed into a community center of the highest caliber. And now, with motor travel in its present state, it would seem as if this same little school house was destined to play a part of even greater importance in the lives of its people.
There are twenty-three pupils enrolled at the Middle Ridge school this year. The Mothers’ club an organization with objectives similar to those of our P.T.A. (and I’ll wager ten times more fun, what with meeting around at the various homes for tureen dinners and the like) has a membership of fourteen.
So long as the Middle Ridge District School maintains the high degree of efficiency and service that characterizes it today, its doors should not be padlocked. The fact that it is operating on borrowed time should make no difference at all so long as its existence is justified by a showing of good words. Q. E. D.
And this, I believe, is where I came in.
****
School was finally out for good for the Middle Ridge School by the early 1950s.
An article in the September 7, 1951 Amherst News-Times noted, “Closing of the Middle Ridge school house and transferring those pupils into the Amherst village school system effective this week brought forth vigorous complaints from six mothers living in the eastern part of the district affected.
“Closing of both the Middle Ridge and South Ridge schools, both one-room schools, was decided upon last spring by members of the Amherst Township local school board. Reason given for closing was the decidedly unsettled status of state aid for the schools and the distinct possibility that all aid would be withdrawn. Aid was being given for only one school and members pointed out that all aid might be withdrawn. Members also stated that the state board of education has very strongly recommended that all one-room schools in the state be closed.
“Complaints of the mothers this week were based on Clearview schools being closer to their homes than Amherst and also on their having to pay tuition to Clearview schools whereas the school board has already arranged to pay tuition to Amherst village schools from tax monies. They asked that either Middle Ridge school be re-opened or tuition charges to Clearview be dropped.”
But Middle Ridge School remained closed, and by late November 1952, the vacant building was leased by County Workshop Players for use by its theatre group.
Wednesday, October 19, 2022
Harvest Value Time at A&P – October 1962
Where do you like to buy your groceries these days?
With all of the options available today, many people wouldn't even answer with the name of a grocery store. According to www.foodindustry.com, Walmart is the leader in grocery sales in the United States, followed by Amazon (with both online and physical stores), Costco, the Kroger Company, and Albertsons. Further down the top ten list is Meijer at No. 9 and Target at No. 10.
It's quite different from sixty years ago, when true grocery stores still ruled the roost. Back then, all of the supermarkets ran full-page ads (often double spreads) in the newspaper, crammed with listings of what was on sale. It was all in glorious black and white, with a few photos or illustrations included, but it was very informative. Surely a shopper (most likely a housewife) could find something in the ad that would draw her into the store to save some money.
And most ads had a theme, like the "Harvest Time" umbrella heading that A&P utilized in the spread below, which ran in the Journal back on October 4. 1962.
It's always interesting seeing what sale items were deemed worthy of a prime locations in their ad. Here, we find the spotlight on potatoes, apples and (yum!!) steak.



































