Friday, March 16, 2018

St. Patrick’s Day Ads – 1964 & 1968

Well, St. Patrick’s Day is tomorrow so that means it’s time for the annual bit o’ blarney here on the O’ Brady Blog where I post vintage ads with that theme.

I’d been a-diggin around in the Journal microfilm from 1964 (looking for Chicken Delight ads), so the first two ads are from mid-March that year.

First up is a portion of a large ad for The Reidy-Scanlan Company. It features a nice illustration of a leprechaun pulling wads of “green” out of a shamrock-covered piggy bank.

The ad also includes details on a neat round-trip for two contest that was a tie-in with the 1964 World’s Fair.
Next up is this wee ad for Heilman’s, who was serving up the traditional Corned Beef and Cabbage, as well as Mulligan Stew. That’s a pretty stylized leprechaun.
By 1968, St. Patrick’s Day restaurant ads in the Journal featuring leprechauns seemed to be much rarer. Perhaps it was the tempo of the war-torn times.
But good old Harvest House Cafeteria out at Midway Mall (a favorite topic on this blog) included a small leprechaun brandishing a shillelagh in their ad that ran on March 16, 1968. 
The menu included a Corned Beef and Cabbage dinner and – in case you didn’t like Corned Beef – Roast Turkey with Hot Giblet Gravy, Baked Celery Dressing, Cranberry Sauce, Creamy Whipped Potatoes, Choice of Vegetable and Warm Roll and Butter. (Like I said before, it was always Thanksgiving at Harvest House!)
Other perennial blog favorite Vian’s skipped the clip art altogether.
So did United Polish Club, which will be featured on a blog post next week.
Have a Happy St. Patrick’s Day!

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