Well, here’s another vintage newspaper ad to add to the growing collection of online Casey’s memorabilia. It ran in the Lorain Journal on March 23, 1968 – fifty years ago this month.
It’s a clever promotion, giving away kites in the windy month of March with the restaurant’s great Casey mascot on it. But more importantly, it has the one ingredient that is missing from most fast food restaurant marketing campaigns today: fun.
Today’s fast food restaurants try to convince potential customers that their food is the freshest, or that you can get your meal exactly how you want it, as if you made it yourself in your own kitchen – with local ingredients.
My thought is that if I wanted that, then I would buy the ingredients at my local grocery store and make it myself for a lot less money.
I much prefer the days when fast food was a treat, and something fun.