Tuesday, January 10, 2017
More Harvest House Clowning Around
Since I work in advertising (at the low end: direct mail), I found the ad somewhat interesting because it seemed like Woolworth’s was aiming strictly at the kiddie crowd with the clown and balloons. I wasn’t a real big fan of the clown art either. He looked a little creepy.
That’s why I was surprised to find this July 7, 1967 ad (below) on microfilm a day or so ago. Whoevever was in charge of Harvest House advertising must have felt the same way about that clown, because apparently he was fired (maybe out of a cannon).
The clip art of the parents is a little less cartoony too. (I wonder if Marlo Thomas was the inspiration for the drawing of the woman?)
Another ad (below) from January 19, 1968 featured the same clown. No balloons or Mom & Pop this time.
And lest you think that Harvest House’s advertising department was a bunch of clowns, here’s another ad, from April 7, 1967. This one tried a different approach – actually showing food and a chef.