Skippy Peanut Butter Ad – April 6, 1966

I don't remember Peter Pan as being a redheaded
woman in a miniskirt! But that sure looks like
Captain Hook from the Disney film.

What's your favorite peanut butter?

It's a topic that I explored somewhat back on this post in 2022, where I recalled that Mom always bought Jif, which made her a choosy mother according to the ad campaign. I was aware of some of the other peanut butter brands – such as Peter Pan and Skippy – but Mom never bought them. She did buy Koogle Peanut Butter when it first came out, but it disappeared off the shelves of the store eventually, and our pantry shelf as well.

These days, I buy Peter Pan Honey Roast Creamy Peanut & Honey Spread. I guess for some reason they can't call it peanut butter. By the way, for decades Peter Pan was depicted as a woman on the namesake peanut butter label and in advertising. But the Disney suits apparently got involved and a silhouette of the Disney version is in the label today. (I posted some vintage Peter Pan Peanut Butter advertising back here).

Anyway, today's post is about an ad for Skippy Peanut Butter (below) that I found in the pages of the April 6, 1966 Journal.

It's a product ahead of its time in these bacon-crazy days. As the ad copy notes, "Until now, when you wanted a peanut butter and bacon sandwich you had to fry the bacon until it crisped, drain off the fat, blot up excess drippings with paper towels, crumble the bacon in a mixing bowl, and add a generous amount of Skippy® Peanut Butter. Then you got a large spoon and stirred until it was well mixed and reasonably easy to spread."

Did anyone really do that? I'm not sure. Elvis, maybe.

It's interesting that the product is called 'Peanut Butter with Smoky Crisps." I guess they had to call it something else in England; over there, crisps are potato chips. (How do I know? I'm a big fan of Andy Capp.)

Not surprisingly, there's an old jar and lid on eBay.

Anyway, while I'd never heard of a peanut butter and bacon sandwich before, I had heard of a Scabana Nut Sandwich: a sandwich made with Skippy Peanut Butter and slices of banana. It's pretty good.

The only problem is finding a good-tasting banana these days.