Here's one of those vintage ads (above) that resembled an article that ran in the Lorain Journal on June 7, 1971 that features Bicycle Bill himself before he starting wearing his trademark black cap. It gives a nice little background about the store. (Give it a click for a larger, more readable view.)
Of course, my parents bought our Schwinn bikes there; our "bike" Christmas – when we received a new Schwinn 5 or 10 speed – was a big one in our house.
Our bikes were pretty important back then. We rode them all over Lorain and even out to places like Mill Hollow or James Day Park. It's probably why I was thin up until I went away to college!
Anyway, the Lorain Schwinn Cyclery first appeared in the city directory in 1971. In the early 1980s, it moved down the street next to Big Town.
Here's an ad from that era.
|1981 Lorain Phone Book Ad|
"Bicycle Bill" Schetter passed away in 1986. His sister took over the store and even opened another store in Vermilion.
|1990 Lorain Phone Book Ad|
Today the Vermilion store remains. You can visit the company website by clicking here. It has a nice history of the store and even mentions that Bill Schetter got his start by purchasing the old Atlas Cycle Shop in Lorain.