The photos are all from the Sam Brunotts collection. They were taken from the vantage point of looking south on Broadway at its juncture with Elyria Avenue.
I think these inflatable characters are quite charming. Here's one that looks like Felix the Cat (below). There's a photo of a similar Felix balloon on the Felix the Cat website link.
You can also see an old die-cut Ohio Route 57 sign behind him in front of the Shell station.
Here's another float, which I'm guessing is a hippo – judging by his nostrils (below).
The shot also includes a nice view of Broadway along that stretch. You can see the unique silhouette of the building that currently houses Lorain Novelty Company; I'm not sure when the building immediately north of it was torn down.
I'll have more about Lorain's 1949 Santa Claus Parade in my next post.