As I mentioned yesterday, images of Santa Claus in newspaper ads found in the Journal radically changed during the early 1960s. There was a deliberate attempt by advertisers to present something new and different, perhaps reflecting the change in decades.
Here's a really good example. This offbeat Santa was the focal point of an ad for the O'Neil - Sheffield Center.
Ironically, the odd layout and distracting illustration of the jolly old elf almost overshadow the mention of the very thing that most of remember fondly at that shopping center: the Talking Christmas Tree.
1 comment:
That certainly was a highlight of the season for us Hopewell boys, visiting Santa and the Talking Christmas Tree. My Grandfather and my Mother kept us mindful of the true reason for celebrating, of a baby Who would travel from a crib to a cross, to atone for our sinful state.
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