Thursday, November 23, 2017

Happy Thanksgiving 1957 from the Lorain Slag Company!

Well, it’s Thanksgiving, so here's a vintage holiday ad sponsored by the Lorain Slag Company.

By George, that company sure did buy a lot of ads in the Lorain Journal, even though it didn’t exactly sell something commonly purchased by newspaper readers. I ran its ad for Thanksgiving 1956 here, and I have one for Christmas that I’ll be posting next month.

The ad above appeared in the paper on Thanksgiving Day, November 28, 1957 – 60 years ago.

The clip art used in the ad is a little unusual in that it does not include any Native Americans – just Pilgrims blundering around with their blunderbusses. I’m sure that the ad would be the object of scorn if it was run in the paper these days. But it has a nice message, and I’m sure the Morning Journal wishes that more companies would run holiday ads today.

Wednesday, November 22, 2017

Black Label Beer Ad - Nov. 22, 1955

I guess I have a strange fascination with vintage beer ads, since I feature so many of them on a blog that’s supposedly about Lorain County.

The two brands I’ve written about – Old Dutch and Carling’s Black Label – both had strong ties to the area since they were brewed in Northern Ohio. As a result, they seemed to run a lot of ads in the Lorain Journal in the 1950s.

The Black Label ad above ran in the Lorain Journal on November 22, 1955, two days before Thanksgiving. It features a great bottle illustration and of course, the lovely Mabel herself. It was part of a campaign that month that included the similar ad at left.

Carling’s Black Label is particularly interesting to me because of how it became so popular so quickly. The “Hey, Mabel – Black Label” tagline was brilliant in its simplicity, and the sense of fun and goodwill it generated. And even after Jeanne Goodspeed – the original Mabel in the TV commercials and ads – retired from modeling to start a family, the brand continued to cruise along successfully, using clips from her earlier commercials and even an animated Mabel in new ads. The beer's great taste and the memorable musical theme helped as well.

Anyway, I’ve taken a lot of abuse at work due to my lowbrow tastes in beer. Even recently, after I confessed that I had some Black Label in my fridge right now, a co-worker looked me straight in the eye and sternly stated, “Dan, it’s a bad beer.”

If I’m not careful, I’m going to find myself in the middle of a beer intervention.


Tuesday, November 21, 2017

TV Listings – November 9, 1956

The TV pages in the back of the Journal during the 50s and 60s were a memorable part of the newspaper for those of us that read it back then.

Placing the TV programming grid and various entertainment features in the last full spread of the newspaper (right after the comic pages) made for a pleasant and logical conclusion to the reading experience. (If I was the editor of the Morning Journal, I would revive that well-remembered aspect of the paper from its glory years.)

And when holidays rolled around, you could always count on seeing publicity photos promoting seasonal television fare.

With Thanksgiving approaching, the Journal TV page from November 9, 1956 (a portion of which is shown above) was no exception. We have a big photo of Jan Murray, the host of Treasure Hunt, and Pat White, one of the “Pirate Girl” models on the show, dressed like pilgrims. (Sadly, Miss White passed away this year).

I remember Jan Murray from his appearances on other game shows, but didn’t realize he was a host himself, and that he created the original Treasure Hunt. (I do remember watching the later version of the show, which by then didn’t have the pirate theme.)

Anyway, if you look closely at the TV program listings, there’s some interesting things you might remember. The occasional quarter hour listings are something that I’d forgotten; often the news was just a 15-minute show. The following morning’s programs were included in the listings as well, since the Journal was an evening paper back then.

There’s a few things of interest in the program listings. While many local TV children’s show hosts are well-remembered (such as Barnaby and Captain Penny), I see one that is not as well-known: Mr. Lollipops. According to the Cleveland Classic Media blog, the Geppetto-like Mr. Lollipops was played by Cleveland TV veteran Joe Berg. (You can see a photo of him here on the North East Ohio TV Memories blog).

Saturday morning kiddie fare included Howdy Doody, ventriloquist Jimmy Nelson, Captain Kangaroo, and old Mighty Mouse cartoons.

There’s also a children's show I’d never heard of before called The Friendly Giant, which later become a long-running staple of Canadian programming beginning in 1958.


“Badge 714” – the syndicated reruns of Dragnet – was being shown at seven in the evening on Friday night on Channel 8. It’s a good example of how a popular show’s syndicated version was renamed to avoid confusion with new episodes.

Monday, November 20, 2017

Bazely Cash Market Thanksgiving Ad – Nov. 19, 1956

I don't believe I've ever featured an ad for Bazley Cash Market before on the blog, despite a suggestion by a reader to do just that several years ago.

The above Thanksgiving-themed ad appeared in the Lorain Journal on November 19, 1956.

I got a kick out of the apron-wearing turkey clerk, eagerly taking phone orders for (shudder) his own kind for a Thanksgiving repast.

Until I prepared this post, I had thought that Bazley Cash Market was a standalone Lorain store. It turns out that it was in fact a regional chain of meat markets, with about 45 outlets in Illinois, Michigan, Iowa, Indiana and Ohio.

Here’s an ad dating all the way back to 1916. It appeared in the Owosso, Michigan Daily Argus on September 23, 1916.

Bazley Cash Market  first showed up in the Lorain City Directories in the 1926 edition, located at 622 Broadway. The store moved to 630 Broadway in the early 1930s.

By the late 1930s, Bazley Cash Market had arrived at its longtime home at 704 Broadway.

The store disappeared from the Lorain City Directory in the 1967 edition.

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Do a lot of people still make egg nog part of their Thanksgiving?

That’s a good question. Apparently in the 1950s, egg nog was popular enough to warrant some advertising, such as the ad below for Page’s Holiday Egg Nog that appeared in the Lorain Journal on the same day as the Bazley ad.
Mom always made egg nog part of our Thanksgiving while I was growing up. We had a little glass of it in the afternoon before the big feast. She would sprinkle a little ground nutmeg on each glass (and add a shot of rum to hers and Dad’s).

Friday, November 17, 2017

Lake Erie Oil Anniversary Ad – Nov. 12, 1946

Here's a handsome ad for the Lake Erie Oil Company, which was located on Ohio Route 254 near the railroad tracks. It appeared in the Lorain Journal on November 12, 1946 – 71 years ago this month – and celebrated the company's first anniversary at that location. It also promotes Fleet-Wing gasoline being good at 20 degrees below zero.

I first wrote about Lake Erie Oil back in 2012 (here). I also featured some of the firms’ large, vintage holiday ads for  Thanksgiving and Christmas.

It's interesting to think that the company's plant there provided Fleet-Wing gasoline (later, Sinclair) for local gas stations. The firm also produced fuel oil for heating purposes.

Anyway, it looks like Fleet-Wing Gasoline kinda got the marketing jump on Sohio and its Double Ice Guard guarantee.

Thursday, November 16, 2017

Lorain Telephone Company Ad – Nov. 13, 1956

Here's an ad that hearkens back to the days when utility companies used advertising mascots to pass along important information to their customers. It helped put a friendly face on what were otherwise soulless corporations.

The above ad, which ran in the Lorain Journal on November 13, 1956, provided a handy tip to help its customers remember their new, longer telephone numbers.

Our telephone 3-digit prefix back then was AVenue 2 (282).

It sure was nice to able to tell just by recognizing a local telephone prefix where someone lived or a business was located. Nowadays – with landlines rapidly losing favor – a cell phone prefix can be associated with any location. They're harder to remember too.

The earliest appearance of the phone mascot so far that I can find has been from a December 1951 ad in the Lorain Sunday News. Our friend here has no arms, and is decked out in Scottish regalia – no doubt trying to appear "thrifty."

By 1956, he had sprouted arms (so he could dial himself?) and legs.
And by 1961, he had been redesigned (below) to be a little cuter.

Wednesday, November 15, 2017

Ford Plant Groundbreaking – Nov. 1956 Part 3

The groundbreaking ceremony for the new Ford Lorain Assembly Plant went off as planned on Wednesday, November 21, 1956, with Hayes B. Whittlesey manning one of the shovels. The above photo ran on the front page of the Lorain Journal that day.

The accompanying article written by Jack LaVriha noted, “A party of Lorain County business, civic and industrial leaders, public officials and representatives of families in the township braved a steady drizzle to be at the groundbreaking ceremony.

“Manning spades to turn over soil which became thoroughly wet by an all-night rain were James O. Wright, assistant manager of Ford Division; Ward Fulsom, general manufacturing manager of Ford Division, and Hayes B. Whittlesey, 80-year old Brownhelm Township farmer and member of a pioneer township family.”

In his speech at the luncheon following the ceremony, Thomas R. Reid, director of civic affairs for Ford Motor Company, stated that Ford believed in being a good corporate neighbor and citizen. Reid promised that in addition to “providing good jobs and the local purchasing power of a good payroll,” Ford Motor Company would assume its fair share of the community’s charity drives and local business contributions.

Tuesday, November 14, 2017

Ford Plant Groundbreaking – Nov. 1956 Part 2

On November 13, 1956, the Lorain Journal featured the above photo of the home of Hayes B. Whittlesey in its pages as a tie-in with the previous day’s account of Mr. Whittlesey’s planned participation in the groundbreaking ceremony of the new Ford plant.
Today the country road on which the house is located is no longer called Foster-Park Road. The new Route 2 constructed in the 1960s resulted in the rerouting of today’s Cooper Foster Park Road north of the highway. The portion of Cooper Foster Park Road south of the highway and east of Baumhart Road on which the Whittlesey farm is located is now called Whittlesey Road.

Courtesy Google Maps
The sign directs the motorist to head north on Baumhart
to access the eastern continuation of Cooper Foster Park
Here’s my shot of the former Hayes B. Whittlesey home from this past weekend (below).
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I almost didn’t recognize the house when I went to photograph it on Saturday morning. A Google Maps “drive-by” showed the house as it looked in 2008, still with its whitewashed appearance (below).

Monday, November 13, 2017

Ford Plant Groundbreaking – Nov. 1956 Part 1

Back in November 1956, the Ford Motor Company was about to break ground on its new Lorain Assembly Plant.

Interestingly, Ford wanted to make it something special by involving Hayes B. Whittlesey, a descendant of one of Brownhelm Township’s founders, in the groundbreaking ceremony. Read all about it in the two articles below, which appeared on the front page of the Lorain Journal on November 12, 1956.


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Ford Motor Co. Plans 
To Stage Groundbreaking

Brownhelm Ceremony Is Scheduled

A groundbreaking ceremony will be held at the new multi-million dollar Ford Motor Division Lorain Assembly Plant site in Brownhelm Township on Wednesday, Nov. 21.

Two top Ford Co. officials and a direct descendant of one of the original families which settled in Brownhelm Township 138 years ago will take part in the ceremony.

James C. Wright, assistant general manager of Ford Division; Thomas R. Reid, director of the Ford Company’s Office of Civic Affairs, and Hayes B. Whittlesey, prominent 80-year-old Brownhelm Township farmer, will turn over the first spadefuls of dirt.

The groundbreaking will take place at the southwest corner of the Lorain Assembly Plant site on Routes 6 and 2 at Baumhart Rd., about four miles west of Lorain.

The site is now being cleared for the erection of the giant assembly plant which will contain 1,500,000 square feet of space and is scheduled for completion early in 1958.

The plant will employ 2,500 workers on a one-shift operation, or nearly double that number on a two-shift basis.

Ford officials said the groundbreaking will be held at 10:30 a.m.

Immediately after the ceremony, a press conference will be conducted in the recreation room of the Brownhelm Congregational Church by Wright for newspaper, television and radio representatives.

A 10-year veteran with Ford, Wright formerly was director of purchasing for the company and has had wide experience in the fields of company organization, finance and manufacturing. He is a member of Ford’s administration committee, the firm’s top policy-making group.

Wright assists Robert S. McNamara, vice-president of Ford Co. and general manager of the Ford Division, in the management of the company’s largest end-product division.

He has been with the Ford Co. since January 1946, and has held a number of important posts in the management of the company.

At noon, Ford Division will be host to about 100 guests at a luncheon in the church social room.

The guest list will include representatives of Brownhelm Township families and those business, industrial and civic leaders of Lorain County who played an important role in locating the new Ford Division assembly plant in the township.

Following the luncheon, Reid will express the Ford Company’s appreciation for the cooperation and warm-hearted support the company has received and will speak on Ford’s “Good Neighbor” policy and how it will apply in Lorain County.

Before joining Ford, Reid was a vice-president and director of McCormick and Company, Baltimore, Md.

In addition to his duties at Ford, he is prominent in the affairs of Detroit’s Board of Commerce, Michigan’s Economic Development Commission, the National Municipal League, the Citizen’s Research Council of Michigan, United Community Service of Detroit and the United States Chamber of Commerce.

Introduction of guests will be made by Robert H. Spaethe, executive director of the Lorain County Development Committee.

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Descendant of Settlers To Help 
Break Ground At New Ford Plant Site

By JACK LaVRIHA

Hayes B. Whittlesey, 80, of Foster Park Rd., who will participate in groundbreaking ceremonies at the new Ford Division Lorain Assembly Plant on Nov. 21, is a lifelong farmer and member of one of the families that settled Brownhelm Township 139 years ago.

Modest, friendly and possessor of a keen memory, Whittlesey said he was looking forward to the groundbreaking ceremony “with some anxiety.”

Looking more like a retired business executive than a farmer, Whittlesey smiled as he said in a rocker in the comfortable hoe in which he was born, and said with pride:

“The new Ford Division plant is the real beginning of industrial and residential growth for Brownhelm Township. It took a long time to start, but it’s a great beginning.”

Whittlesey owns a 109-acre farm on Foster park Rd. near the north end of the township, east of Baumhart Rd.

The home in which he lives was built in 1836 by his grandfather, Solomon Whittlesey, who was among the first settlers who arrived in Brownhelm Township in 1817.

The settlers came from Stockbridge, Mass., a year after agents of the Connecticut Land Company had surveyed and laid out the township land.

Hayes Whittlesey said his grandfather lived in a log house he had built in the township only a short distance to the east of the present Whittlesey home.

“It was in the log house,” he said, “that a group of residents met in June, 1819, and organized the first church in the township.”

“The church was the forerunner of the present Brownhelm Congregational church,” he added.

Cyrus L. Whittlesey, father of Hayes B., was born in the log house Aug, 8, 1832.

Cyrus Whittlesey married Lucy Bacon, daughter of Samuel Bacon, another early Brownhelm Township settler.

Hayes B. Whittlesey, who still enjoys working on his farm and abstains from drinking and smoking, said, “Brownhelm Township is full of colorful history.”

“I have always had confidence in the growth and expansion of our township,” he declared. “And I had an idea that when it did happen it would be in a big way.”

Whittlesey said he recalls the operation of a stone quarry in the township more than 50 years ago “which was really the first industry in the township.”

He said there were two or three cheese factories, all small operations, which soon disappeared.

Asked how he keeps in good physical condition, Whittlesey said, “It is work on the farm that has done it. Hard work never killed anyone.”

Whittlesey and his charming wife, the former Elsie Cooper, celebrated their 50th wedding anniversary on Nov. 7 of this year.

Mrs. Whittlesey’s grandfather, Anson Cooper, was also a pioneer settler of Brownhelm Township.

The Cooper farm is located on the west end of Cooper-Foster Park Rd.

The Hayes B. Whittleseys have two daughters, Mrs. Lucy Straley, wife of Dr. J. W. Straley, a member of the faculty of the University of North Carolina, Chapel Hill, N. C., and Mrs. Ruth Hite, whose husband Howard operates the Whittlesey farm.

The Straleys have two sons and a daughter and the Hites have a son, Clayton, a junior at Ohio Northern University, Ada.

Mrs. Whittlesey has two brothers, A. J. Cooper, who lives in the Cooper homestead, and E. G. Cooper of Lorain, retired president of Central Bank Co.

Friday, November 10, 2017

Blue Bonnet Margarine Ad – Nov. 14, 1957

I couldn’t help posting this ad for Blue Bonnet Margarine that appeared in the Lorain Journal on November 14, 1957 – 60 years ago this month. The ad is fun to look at with a lot of stuff going on.

A vintage Blue Bonnet package features a similar pencil promotion
There’s the ahead-of-its-time promotional gimmick of ordering pencils engraved with a name or wacky saying. Suggestions include the now politically incorrect “Date Bait Dotty,” “Two-Gun Max,” and "Return This You Cheap So and So.” (We had these types of pencils as stocking stuffers over the years, although I think ours came from the Miles Kimball catalog.)

Anyway, the ad layout is nice and clean as well, with great curved typography (done the old-fashioned way without Illustrator software) and cute drawings of the type that were later parodied on Ren & Stimpy.

The Blue Bonnet box is there too, giving us a glimpse of Blue Bonnet Sue, its well-known, comely advertising mascot.

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While the Blue Bonnet brand seems to date from the mid-1940s judging from available ads, Blue Bonnet Sue began appearing on the package in the early 1950s. She's undergone subtle changes over the years. Originally she looked like she'd be right at home on the frontier; eventually she evolved to a more glamorous look.
A 1953 Ad
These days, Sue is still on the package, but sadly, she plays second fiddle to a stack of flapjacks.

Thursday, November 9, 2017

Carl Johnson’s Restaurant Ad – Nov. 2, 1957

Directly across from the Lorain Drive-in movie theater in the late 1950s was Carl R. Johnson’s Restaurant. The restaurant fronted Lake Road, with a trailer court behind it.

I first wrote about it back here.

The ad above promoting chicken dinners ran in the Lorain Journal on November 2, 1957 – 60 years ago last week. It depicts a rather serene Sunday scene, with dear old Dad reading the Sunday paper with Junior in his lap, while Mom sits adoringly at his feet. Sister indifferently peruses the funny papers.

By the time of the 1957 ad, the restaurant was being managed by Florence and Ben Millen. The business would soon have a new name: Lakeshore Drive Inn.

In recent years, the restaurant had been the home of Jack and Diane’s Lounge.

There's no more chicken dinners being served up at 5100 West Erie Avenue these days; today, the address belongs to Healing Wings International Ministries.


Wednesday, November 8, 2017

Lorain Man Wins French War Cross – Sept. 1918

I like to celebrate local unsung heroes and veterans on this nostalgia blog, and here’s a good example of a Lorainite who was both. His name was Edward G. Stebbins, and prior to World War I, he was an electrician at National Tube.

But it was in the war that he really distinguished himself, winning the French Croix de Guerre (or for those who you who didn’t take French – the cross of war.

As described in “A History of the 1st U. S. Engineers, 1st U. S. Division” (1919), Stebbins "was a member of a working party caught in a heavy barrage; regardless of personal danger he assisted in carrying wounded comrades through the barrage to safety and then returned in order to carry out other men.”

He was also awarded the Silver Star Citation.

Here’s the story (below) as it appeared on the front page of the Lorain Times-Herald on September 6, 1918.

It's appropriate since Veterans Day is this weekend. The Nov. 11th holiday originally commemorated (as Armistice Day) the end of World War I.

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LORAIN MAN WINS
FRENCH WAR CROSS

Edward G. Stebbins, former employe of the National Tube Co. is probably the first Lorain man to receive the French Croix de Guerre or cross of war. He was also promoted to be a corporal and received his honors for valiant service on the battlefield.

Corporal Stebbins enlisted in the railroad engineers and is a member of Company B first railway engineers. He has been in France a year and now wears two service bars, one for each six months of service in the war zone. He says:

“I am the proud wearer of a Croix de Guerre. I am sending the citation home. It is written in French.

“I suppose you have read of the good work the “boys” are doing and it is the truth. I can tell of some wonderful work I have seen done and only hope I can have a chance to tell about it some day.”

Corporal Stebbins says he craves cake all the time. He says the soldiers are well fed but they have a desire for home meals.

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On that same page of the Times Herald just below the article about Edward Stebbins, there is an account of a Vermilion soldier, Allan Darby, whose death in the war had been erroneously reported to his parents. Happily, it was in error.

Apparently he had been picked up on the battlefield and assumed dead – but he recovered. It was his letter to his parents, dated after the report of his death, that convinced them.

Tuesday, November 7, 2017

Autumn Foliage 2017

It’s been a tradition here on the blog over the years to post shots of colorful autumn foliage around Lorain County. So I made an effort over the weekend to try and capture some with my camera.

The color has recently become quite dazzling in a lot of places. It may end up being one of the best falls in a long time.

I’d recently been admiring the forest colors in James Day Park from Colorado Avenue, so I headed down there on Saturday afternoon. The sun didn’t last long, but it was enough for me to get some shots (below).

By George some of these look reminiscent of the vintage Ideals shots I posted a few days ago.

There’s color all over the county and surrounding areas, so be sure and head out soon and enjoy it if you can. Even on gloomy Sunday afternoon, the autumn display was still enjoyable.
A Mill Hollow parking lot
Shady Lake Drive in Vermilion
The view from Route 83 in Avon


Monday, November 6, 2017

Muntz TV Ad – November 18, 1957

Although my parents’ first television set was a Philco (which I wrote about here), another popular choice at the time was a Muntz TV. That’s the brand being touted in the above ad for Lorain TV Stores, which ran on the back page of the Lorain Journal (in with the TV listings, naturally) on November 18, 1957 – 60 years ago this month.

I’d seen these ads with the kooky advertising mascot wearing a Napoleon hat and long johns many times while looking at old Journal microfilm. The mascot was a caricature of Earl “Madman” Muntz. The American businessman and entrepreneur was initially known as a Southern California used car dealer who employed a variety of flamboyant promotional efforts in his pioneering television commercials. His fame grew as he produced and sold the Muntz TV, an early affordable television, as well as the Muntz Jet, one of the first American sports cars. He later branched into even more consumer electronics, including the Muntz Stereo-Pak, a four-track car stereo.

You can read more about “Madman” Muntz here.

But getting back to Lorain.

Ads for Muntz TV first appeared in the Lorain telephone book in 1955, when the local sales and service center was located at 1550 Broadway. Here's that first ad (below).

By the time of the 1956 book, Muntz TV Sales and Service was listed at 1125 North Ridge Road East (which is where Ted’s Floors is today).

In the 1957 directory, the Muntz TV store advertised as “Lorain County’s only factory-authorized sales and service center" was at 1320 Broadway.

Here's the 1960 Lorain Telephone directory ad. It was quite big and took up half the page.
Muntz TV remained at 1320 Broadway until the early 1960s, when a move was made to 1352 Broadway. The store then jumped around some more, including moves to 433 Broadway in the late 1960s, 37010 Detroit in Avon in the early 70s, and finally to 824 E. Erie in Lorain. The listing faded to black as of the 1975 edition.