1953 Christmas Ads: Wissman’s Jewelers & Ideal Dairies

Here are a couple of jolly Christmas ads that appeared in the pages of the Lorain Journal on December 24, 1953.

The first one (above) is for Wissman’s Jewelers, featuring two of Santa’s older elves. I love the sheer goofiness of having them ride a candy cane like some sort of sled. (Why do I think of the ending of Dr. Strangelove when I see this ad?)

Wissman’s Jewelers was located at 613 Broadway, making it part of the Palace Theater complex.

An ad in the July 18, 1959 Journal noted “Wissman has been a name synonymous with fine jewelry since 1945.” Indeed the company first appeared in the 1945 Lorain phone book. Raymond Wissman was the man behind the company.

(Hey, I featured Wissman Jewelers on this blog before, when I wrote about Ol’ Lanky Long!)

Wissman Jewelers continued to appear in the city directory until the 1963 edition, when the 613 Broadway location was listed as “vacant.”

This second 1953 ad is one for Ideal Dairies, which doesn’t seem to generate as much nostalgia as its better-known competitors, Home Dairy and Lorain Creamery.

Ideal Dairies was located at 115 E. 21st Street. 

It first appeared in the city directories in the late 1940s (around 1947 or so). Here’s a 1955 phone book ad.

Ideal Dairies last appearance in the Lorain City Directory was in the 1964 edition.

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Tomorrow (on Saturday?), I’ll feature a calvacade of ads from 1957.