It all started way back in 2011, when I posted a 1958 Ohio Fuel Gas Company ad featuring him. At the time, I didn't know his name, or what the pronged thing was that he was holding.
As anyone who reads this blog for a while knows, I'm a big fan of advertising mascots and their history. I even have a small library of books on that subject – and this guy is not to found in any of them. So not knowing his name really bugged me.
Since that first post, I've collected and presented a variety of ads featuring him, including a whole series of ads with a circus theme – but still, none of them mentioned his name.
|June 11, 1950|
|June 18, 1950|
|November 5, 1950 ad|
|October 1958 ad|
But, as it turns out – I was (groan) wrong. He has a real name – and it took the help of Michigan State University Libraries to come up with it.
Stop back tomorrow for the whole story – it's a gas!