Monday, October 27, 2014
Lawson's Halloween Ad – October 27, 1959
As noted back here, the first Lawson's in Lorain opened in June of 1959.
I love the simplicity of the above ad. Back then, stores designed their ads to feature just a few items to get you to visit. You can tell at a glance what's going on. The small ads in today's newspapers are so cluttered and over designed, with tiny type reversed out of black (can you tell I'm a graphic designer?) that they don't have half the selling power of the Lawson's ad.
That kid in the bunny suit looks kinda like Ralphie from A Christmas Story – except he isn't wearing spectacles.
Then as now, Brach's candy is still the dominant brand of classic candy corn. (I've already munched my way through 1/2 a bag!)