It's fall, and the squirrels are busy burying nuts at the condo where I live. (I know, because I've been watering some new shrubs and I see the tell-tale evidence in the mulch.) So this ad for
Citizens Home and Savings Association featuring one of the bushy-tailed nut gatherers is pretty timely. It ran in the
Journal on September 7, 1974.
It's kind of quaint with its stylized squirrel illustration. The little guy reminds me somewhat of
Pearl the Squirrel (at right), although he's not quite so anthropomorphic. But the ad's theme – of putting money in a certificate savings account (or CD) – would probably be received with little enthusiasm today (although CDs are earning more than they did a few years ago). Various polls put the percentage of Americans living paycheck to paycheck from anywhere from two-thirds to three quarters. So there's not a lot of saving going on.
Citizens Home and Savings Association hasn't come up on this blog too often. This post featured a few of the organization's Christmas Club ads, as well as a 2012 photo of its building at 559 Broadway in Lorain, today the home of Fifth Third Bank.
