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| Who doesn't remember this iconic sign? |
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| Mighty Mouse was there too – and for sale! |
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| A trip to Sandusky isn't complete without a visit with the Boy With the Boot! |
VINTAGE ADS, ARTICLES, PHOTOS, POSTCARDS & REMINISCING!
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| Who doesn't remember this iconic sign? |
![]() |
| Mighty Mouse was there too – and for sale! |
![]() |
| A trip to Sandusky isn't complete without a visit with the Boy With the Boot! |
I've long wanted to contact Jackie. Unfortunately, I didn't have any success until I got some help from one of her friends, Laurel Lea Schaefer – Miss Ohio 1971 and Miss America 1972.
Well, I'm happy to say that I had the opportunity to meet Jackie this summer when I interviewed her at her residence for a feature article in the August issue of Leisure Living. It was a little surreal to be sitting with her, and I was rather nervous at first. But Jackie immediately put me at ease. She was funny, gracious, welcoming and still lovely.I had a great time talking to her, hearing her stories and getting the opportunity to see some of her Miss America memorabilia. Jackie also shared her thoughts about life, specifically how to live a life of significance.
You can read my interview with her here in the online issue of Leisure Living. And you too can meet Jackie when she makes a special appearance at the Cedar Point Historical Museum in Downtown Sandusky tomorrow, on Saturday, August 9th from 12:00 to 3:00 pm.
Sixty years ago this month, Jacqueline Mayer of Sandusky wrapped up her year as Miss America 1963. The Lorain Journal covered the end of her reign with several articles. This one appeared on the front page of the September 6, 1963 edition. (I transcribed this article back on this 2014 post.)
And on the night of the Miss America pageant during which Jackie would crown her successor, Sept. 6, 1963, the front page of the Journal featured the article below.And the next day's Journal of Sept. 9, 1963 included this photo on the front page of Jackie crowning her successor.
Here's a photograph of the same scene from a different angle, found earlier this year on eBay.![]() |
| Jackie inspecting the Marine Color Guard Aboard the USS Independence in Portsmouth Naval Shipyard |
The photo appeared on the front page of the Journal on February 28, 1963 – sixty years ago today.
According to this Wiki entry, the Springs Mills Building is a 21-story office building in Manhattan, New York City. "The company was the United States' largest manufacturer of bedsheets and pillow cases when the Springs Mills Building was built," the Wiki article noted. "The Springs Mills Building opened in February 1963, coinciding with the company's 75th anniversary. A ten-day celebration with a fashion show and an art-and-photography exhibit was held."With a fashion show as part of the celebration, it sounds like it was appropriate to have Miss America there to cut the ribbon.
During her reign as Miss America, Jacqueline Mayer was so beautiful and classy. It's a shame that times have changed so much in the last sixty years that it's somehow inappropriate or sexist to celebrate those qualities in the woman chosen to be a goodwill ambassador of our country.
As the above story from the November 3, 1962 Journal notes, "Hundreds of Miss America fans jammed the area of the new Rt. 6 and 2 bypass Friday morning to get good views and "picture snapping" spots as Jackie Mayer, Miss America of 1963, was here to cut the ribbon on the new "Jackie Mayer Highway.
"Traveling with Miss America as she was whisked away to take the first ride on the Jackie Mayer highway were her parents, Mr. and Mrs. Jack Mayer."
Here's the other photo of Jackie from the same edition of the Journal.
Speaking of the Journal, it did a good job juggling the various elements on that front page. It covered Jackie Mayer's highway ribbon-cutting, but did not let it overshadow the bigger story, namely the aftermath of the Cuban Missile Crisis, or the murder of a 77-year old man in Oberlin."Her childhood dream come true, Jacquelyn Jeanne Mayer today came home to the vacationland shores of Lake Erie as Miss America.
"She will be welcomed during her 3 1/2 day stay by school children, clubs, organizations and crowds of Sanduskians and Ohioans who have waited since August and her crowning for her return.
"Poised and beautiful at a press conference this morning at the Sandusky Yacht Club, Miss Mayer answered questions and posed for pictures. She wore a navy blue suit with navy bag and shoes. White kid gloves and a white fur pillbox hat completed her costume.
In the article, Jackie noted, "All three pageants, Miss Vacationland, Miss Ohio and Miss America, were great thrills. But, even if I could have not come home a winner, I would have gained so much from the experiences that I would be looking forward, as I am now, to seeing my friends here."
The rest of the article reveals her thoughts on being photographed and interviewed; what type of man she would like to marry; and her future plans, which involved a trip to London, England to participate in a fashion show."
In the article, Jackie comes across as classy and considerate, and having much affection for her hometown.
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Elsewhere on that front page, we see an article about a new J. C. Penney store coming to the O'Neil-Sheffield Center (I don't think that ever happened); news of a riff between Fidel Castro and Soviet Premier Khrushchev; a small blurb about a riot in New Delhi, India; a promotional piece about the upcoming Mary Lee Tucker annual Christmas Show; and most importantly, the much-missed front page "Today's Chuckle."
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On November 2, the Journal ran the follow-up story below about Jackie's stop at the Sandusky Yacht Club, and her appearance at the parade in her honor.
Above is the front page of the Monday, September 10, 1962 edition of the Journal featuring the story of the beginning of her reign, after winning two days before on Saturday night.
It doesn't seem right that the story somewhat focuses on her weight, pointing out that the "auburn-haired beauty" was once a chubby little girl. The subhead on the story even refers to her as an ex-butterball!
In the article, Jackie notes, "I was always chubby until I was about 16 years old."
"Even today, she said, she must be careful of her diet.
"Jackie looked fresh and bright eyed as she met the press, although she'd had only four hours sleep.
"Crowned Miss America 1963 shortly before midnight Saturday by the 1962 queen, Maria Beale Fletcher of Asheville, N. C., Jackie didn't get back to her room until several hours later.
"After her year as Miss America, Jackie said she intends to complete her education at Northwestern. She hopes eventually to become an actress.
"Her title carries with it a $10,000 scholarship, and personal appearances during the year are expected to bring her about $75,000."
On September 11, 1962 the Journal continued its coverage of Jackie with the articles below.
One story notes how two ex-Lorainites had a big hand in Jackie's quest for the Miss America crown.Miss Caryl Crane was the owner of a dress shop in Sandusky and a longtime friend of the Mayer family, knowing Jackie since she was a young girl. Miss Crane had encouraged Jackie to enter the Miss Vacationland contest (which became the first step towards becoming Miss America) and eventually became Jackie's wardrobe consultant, selecting her clothes for the pageant. Miss Crane also introduced Jackie to Gerald Freedman (a graduate of Lorain High School), a successful Broadway producer and director of many New York stage productions. Freedman became Jackie's special dramatic coach, working with her on the original sketch that was performed at the pageant.
Elsewhere on the page in another article, Jackie revealed that she had never been in love and had no steady boyfriend.
A third article noted that with Jackie's selection as Miss America, a new Miss Ohio was needed. Runner-up Miss Bonnie Ann Gawronski of Toledo, would take on the role, as well as all of the commitments that Jackie would be unable to fulfill.
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Many of us are familiar with the inspirational story of Jackie's recovery from a near-fatal stroke at the age of 28, and her work to help other stroke victims.
Today, signs on State Route 2 in Erie County have long proclaimed the road as Jackie Mayer Miss America Highway, insuring that her story will never be forgotten.
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I did a post in 2014 on Jackie Mayer (back here) about when her reign as Miss America 1963 was coming to an end.
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| Courtesy Sandusky Register |
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| Courtesy Ohio History Connection |
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| From the Lorain Journal of September 7, 1963 |
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| Miss America 1963 Jackie Mayer cuts the ribbon opening the "Jackie Mayer Highway." The man whose face is adjacent to Jackie's in the photo is Ohio Governor Michael DiSalle. |