Sheffield Lake's Dutch Treat

It's starting to get hot again, and of course that makes me think of ice cream...

Remember way back here when I asked if anyone knew anything about the Dutch Treat drive-in that for years used to be on the southeast corner of East Lake and Abbe Roads in Sheffield Lake? (There's a vacant lot there now.)

Well, here's an ad that ran in the Lorain Journal on April 3, 1953 that announces its transformation from a Dairy Queen to Dutch Treat. Since it had only opened as Dairy Queen on May 4, 1952, it's surprising that it didn't even make it to its one-year anniversary. DQ licensing fees must be pretty stiff.

Nevertheless, the ad above is amusing for a few reasons, specifically the vapid, soulless eyes of the Dutch girl mascot, as well as the creepy, demented look of the "Bad Seed" clone attacking her ice cream cone. The little boy clip art is great, though and they managed to crop the 'Dairy Queen' sign from the photo of the building.

I have a few questions though: what the heck are Boston Coolers and Brown Derbies?

From Dairy Queen to Dutch Treat

Yesterday I posted the newspaper ad for the Grand Opening of the Sheffield Lake Dairy Queen that was at the corner of Abbe and East Lake Road back in 1952. I imagine the scene back then looked a lot like the blissful illustration above (poached from this site).

Well, I did a little research and found out that the store wasn't a Dairy Queen for very long. By 1954 the store was Dutch Treat, with the same owner. The Dutch Treat lasted a lot longer, at least through the late 1960's, when they offered pizza!

So although it is unlikely that someone will remember the Dairy Queen, if someone knows anything about the Dutch Treat, please leave a comment!