Pic-Way Shoes Easter Ads

April 1, 1965

Getting new shoes for Easter used to be a big part of the preparation for the holiday. Consequently the Journal was full of shoe store ads beginning about a month before the big day.

Pic-Way Shoes out on Route 57 in South Lorain seemed to run a lot of Easter-themed ads over the years with great graphics. Above is an ad that ran in the Journal on April 1, 1965.

That's a great looking Easter Bunny (although he's not helping shoe sales by Easter-parading around barefoot).

Here's an ample sample of other Pic-Way ads from that era.

Two pairs for five bucks was a special that ran for several years. It's in this 1963 ad (below), which includes a bunny that looks like he's going to be needing a chiropractor eventually.

April 4, 1963

The five dollar special is in this 1964 ad as well. The rabbit (as I've noted previously) looks downright sinister. He's taller than an NBA basketball player, and flashing those razor-sharp incisors a little menacingly as he eyeballs those young, tender, well-dressed moppets. Could he be thinking revenge for all those hasenpfeffers?

March 26, 1964

The 1965 ad is at the top of this post, so we'll hop over it and get right to 1966. Surprisingly, the hair-raising hare is back – but now he's paired with the cartoon versions of the real-life kids from the 1964 ad. The whole effect is that he doesn't look quite so evil. And the 2 for $5 promo is still running.

April 7, 1966

This ad ran on March 9, 1967. There's still a great Easter Bunny. And some great clip-art of kids and Moms adorn the ad.

March 9, 1967

A second ad ran closer to the holiday on March 16, 1967 and downplayed the bunny. But there's some great clip-art kids on pogo sticks. I guess that 5 buck special was destined to run forever.

March 16, 1967

Later Pic-Way Easter ads going into the 1970s were still well-designed and fun to look at, with the usual great shoe renderings.

March 5, 1970

April 1, 1971

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Pic-Way eventually moved out of its original location down to a newer one further south on Route 57 near Lakeland Glass. It also opened an outlet in Amherst in the same shopping center as Blue Sky Restaurant.

It eventually became Payless Shoes.

Perkins Pancake House Opens – April 1965

Promotional postcard

Remember the Perkins Pancake House on North Ridge Road near Route 57?

Unless you lived in the Lorain/Elyria area back in the 1960s and 70s, you probably don't. But it was a popular restaurant that the Bradys patronized occasionally. It's a pleasant memory.

For a while, there was a promotional gimmick whereas kids ate there free on their birthday. The restaurant even sent you a postcard around your birthday as a reminder. So we took advantage of that a few times, usually on a Sunday. My favorite meal? Pancakes with strawberries and whipped cream. (I'm not sure I could handle that now.)

And it was back in April 1965 that the restaurant opened its doors. There was some publicity earlier in the year.

Jan. 18, 1965

Jan. 19, 1965

Then this article appeared in the Journal about the opening on April 5, 1965.

April 3, 1965

It's nice to see the operators' names: Ed Scalzitti and Vince Ruma. About a month after the successful opening, this thank-you ad appeared.

May 11, 1965

The restaurant ran the odd ad in the Journal for the next few years. 

April 28, 1967

Dec. 2, 1967

Aug. 5, 1968

The restaurant was still open in Spring 1984, but closed later that year. For a little while, the 2170 North Ridge Road location became part of the small, local J. T. Dawkins chain.

Dec. 14, 1984

Later, it became Chris' & George' Restaurant.

Today, the building is still home to the popular George's Family Restaurant. The building still looks somewhat like the rendering on the vintage promotional postcard.

Crazy About Crazy Horse

Back in the summer of 1965, my family hitched the Apache pop-up camping trailer to our Olds F-85 and headed Out West to South Dakota for our vacation. I wrote about it in a five-part blog series beginning here.

My siblings and me (wearing bolo tie) in a picture from that trip

We saw a lot on that Western trip, with Mt. Rushmore, Deadwood, the Badlands and the Corn Palace being the main places of interest. But Crazy Horse – the Lakota war chief who defeated Lt. Col. Custer and the 7th Cavalry at the Battle of the Little Bighorn – figured prominently in two attractions we saw. (That's why yesterday I mentioned that the movie Chief Crazy Horse was of interest to me.)

The first one was Crazy Horse Pageant at Hot Springs, South Dakota. Here's the ad that ran in the This Week in South Dakota's Black Hills and Badlands tourist weekly for July 11, 1965.

As described in the tourist book, "The Crazy Horse Pageant is different from any Indian pageant you've ever seen... any place. It tells the story of the great Sioux nation in both its finest hour and its darkest moment – and of its greatest leader, the visionary Crazy Horse, and it tells it from the viewpoint of the Sioux.

"The Sioux nation was the only military force ever to fight the U. S Army to a standstill. Military experts regarded the Sioux as "the finest light cavalry in the world" and Crazy Horse was the most skilled fighter of them all."

As for the pageant, the tourist book noted, "No effort has been spared to make the pageant as authentic as humanly possible.

"The setting is a natural amphitheater on the Fall River which is almost an exact miniature of the Little Big Horn.

"The Crazy Horse Pageant is a memorable and moving experience and there is no other like it in America. It is perhaps the happiest marriage of historical accuracy with high drama which had ever been done."

The other Crazy Horse attraction was, of course, the Memorial. We visited the studio of the sculptor, Korczak Ziolkowski, who envisioned and designed the world's largest mountain carving as a tribute to Crazy Horse. 

Here's our photo taken at the studio of a miniature version of what the sculpture will look like when finished. 

And here's the mountain itself, as it looked at that time.

There's been some progress in the intervening sixty years.

There's still a lonnnng way to go, though. One of my favorite books, The New Roadside America, humorously described it like this: "When complete, it will be bigger than the Sphinx! The head of his horse alone will be bigger than all of the white men on Rushmore. Completion due date? The middle of the twenty-third century."

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I suspect that Chief Crazy Horse's fame led to the creation of the character Chief Crazy Coyote, who heckled and harassed Huckleberry Hound in several classic Hanna-Barbera cartoons.