Rock Creek Run Ads – Nov. 1960

Yesterday I wrote about some houses on Root Road in Lorain, built by the same builder, that seemed to symbolize the average, middle-class neighborhood of the 1950s.

Well, today’s post is about a 1960s housing development – Rock Creek Run, in Amherst – that aimed a little higher, and had wish fulfillment as its advertising theme. "Every Woman’s Dream... A Home in Rock Creek Run” is the headline for this pair of ads. The ad below ran in the Journal on November 5, 1960.

The second ad ran in the paper a few weeks later on November 14, 1960.

Gee, the woman in the illustration kind of reminds me of actress Dorothy Malone (who I’m familiar with from her many appearances in Westerns).

Anyway, the ad copy for the Rock Creek Run ads still rings true today, with the "winding roads, and wooded, rolling sites.” It’s still a charming area.

Best of all, it still has its original name and signage – 60 years later.

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I first paid a visit to Rock Creek Run back on this post.

Rock Creek Run Ad – June 11, 1960

I've driven by the entrance on Leavitt Road to the Rock Creek Run housing subdivision in Amherst for years, wondering what it was like back in there. It wasn't until last year, when a friend of mine moved there, that I've had a chance to drive around it and check it out. I found it to be just as charming an area that I thought it would be, with its gently winding shaded lanes and well-manicured lawns: a perfectly preserved 1960s neighborhood.

That's why this ad (below) caught my attention. It ran in the Lorain Journal on June 11, 1960 – 56 years ago tomorrow – and shows Rock Creek Run in its early stages of development.

I think it's interesting seeing what amenities were popular in 1960 houses: separate dining rooms, family rooms, ceramic tile baths, etc. Quite a contrast compared to today's homeowners' desires for open floor plan homes.

It's nice that the distinctive wooden sign design shown in the ad is still in use today at the entrance and throughout the neighborhood.

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UPDATE (June 27, 2017)

A handsome new color scheme for the signage is being introduced.

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UPDATE (June 13, 2019)

Here’s another vintage ad for Rock Creek Run, from the June 5, 1965 Journal.