Pic-Way Shoes Easter Ads

April 1, 1965

Getting new shoes for Easter used to be a big part of the preparation for the holiday. Consequently the Journal was full of shoe store ads beginning about a month before the big day.

Pic-Way Shoes out on Route 57 in South Lorain seemed to run a lot of Easter-themed ads over the years with great graphics. Above is an ad that ran in the Journal on April 1, 1965.

That's a great looking Easter Bunny (although he's not helping shoe sales by Easter-parading around barefoot).

Here's an ample sample of other Pic-Way ads from that era.

Two pairs for five bucks was a special that ran for several years. It's in this 1963 ad (below), which includes a bunny that looks like he's going to be needing a chiropractor eventually.

April 4, 1963

The five dollar special is in this 1964 ad as well. The rabbit (as I've noted previously) looks downright sinister. He's taller than an NBA basketball player, and flashing those razor-sharp incisors a little menacingly as he eyeballs those young, tender, well-dressed moppets. Could he be thinking revenge for all those hasenpfeffers?

March 26, 1964

The 1965 ad is at the top of this post, so we'll hop over it and get right to 1966. Surprisingly, the hair-raising hare is back – but now he's paired with the cartoon versions of the real-life kids from the 1964 ad. The whole effect is that he doesn't look quite so evil. And the 2 for $5 promo is still running.

April 7, 1966

This ad ran on March 9, 1967. There's still a great Easter Bunny. And some great clip-art of kids and Moms adorn the ad.

March 9, 1967

A second ad ran closer to the holiday on March 16, 1967 and downplayed the bunny. But there's some great clip-art kids on pogo sticks. I guess that 5 buck special was destined to run forever.

March 16, 1967

Later Pic-Way Easter ads going into the 1970s were still well-designed and fun to look at, with the usual great shoe renderings.

March 5, 1970

April 1, 1971

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Pic-Way eventually moved out of its original location down to a newer one further south on Route 57 near Lakeland Glass. It also opened an outlet in Amherst in the same shopping center as Blue Sky Restaurant.

It eventually became Payless Shoes.