Dairymens launched a special holiday promotion.
During Lent, Dairymens Whipped Cream (yum) Cottage Cheese came in special cartons. As shown in the ad, the carton – when empty – could be converted into a mini-easter basket with the addition of a cardboard or pipe cleaner handle. There were six "gayly colored baskets" to collect.
It's a cute idea. Nowadays, though, I'm sure companies would avoid this kind of marketing gimmick, being too afraid to offend someone.
As you can see from the ad, pineapple was the upcoming 'special flavor' of cottage cheese. (By the way, I almost never eat plain cottage cheese. I prep it first by throwing some grape jelly into it, making a sort of "poor man's yogurt" out of it. I learned that culinary trick from one of my Ohio State roomies.)
I had forgotten all about pipe cleaners, though. I wonder if they were ever used to clean pipes?
Anyway, the ad ran in the Lorain Journal on March 10, 1955 – 60 years ago this month.