If the photo of the store looks familiar, that's because it was later the home of Willow Hardware.
****On December 16, 1961, it was announced in the Chronicle-Telegram that "increased business has caused Jay's Sparkle Market to construct a new and larger supermarket south from its present Oberlin Ave. location. Construction has started on the new supermarket building at 38th and Oberlin Ave. on a three-acre site." It added that "the new building, with parking spaces for 200 cars, will be next to the First Federal Savings and Loan Association."
In May 1964 the new building became the third outlet in the Meyer Goldberg Super Market chain.
I always thought Willow Hardware looked a lot like a supermarket!
I like the fact that local contractors and suppliers were used to build the store and that they were mentioned in the ad.
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