Tuesday, October 20, 2009

Keeping Fit in the 1950s at the Shoreway Shopping Center

While watching Sheffield Lake demolish and slowly transform the old Shoreway Shopping Center into something different, I thought of some of the companies that used to be tenants there. One of them was Dee's Shoreway Health Studio.

Here's one of their phone book ads from 1959. I love it, especially the pipe-smoking husband eyeballing the ship-shape girl advertising mascot.
It's interesting what services they offered back then: steam room, body building, massages. I wonder if the steam room was the type you always see in cartoons where the person's head sticks out of a big box while their body shrinks to toothpick size?
I guess we'll never know!

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