|Vintage can from Cotton Club era – currently on Ebay|
Recently, I was surprised to see Cherikee Red on the shelves at one of the ubiquitous mom-and-pop convenient stores in Cleveland. I hadn't seen or thought about the brand for decades, but there it was – with the same Indian chief on the can (although he was no longer printed in full color). It's no longer made by Cotton Club either.
|The current can design|
So why I am writing about this? Because apparently the brand has been rediscovered and is now wildly popular in Pennsylvania. They can't keep it on the shelves – customers come in and buy all they can.
You could probably make a bundle buying up the stuff and selling it to Pennsylvanians – at least until the novelty wears off.
Here's the story.
Anyway, it's amazing that the brand has bounced around from company to company and is still popular. It tastes the same too, if you're curious. (I just drank a can of it.)
Now, inevitably, some Native Americans aren't very happy about the soda pop brand. They point out that the misspelling of the word 'Cherokee' doesn't make it any less racist. They also note that the plains style warbonnet worn by the can's mascot was never worn by Cherokees.
It just goes to show you that what may evoke warm feelings of nostalgia and childhood to one person may trigger painful pangs of racism to another.
I never liked Cherikee Red all that much anyway despite the great can design. (But I am looking forward to the can of 50/50 that I bought at that same "Kwik-E-Mart" in Cleveland!)