Monday, July 22, 2024

McDonalds Anniversary Ad – July 22, 1964

Sixty years ago today, McDonald's ran the above ad in the Journal on July 22, 1964, announcing an Anniversary Festival at its two locations in Lorain: 2500 West Erie Avenue, and 1342 Colorado Avenue.

Some of the enticements to attend the gala event included free balloons for the kiddies, more than 100 free prizes (dolls, bicycles, games, toys, guest cards), free coffee (that would've worked to lure me in) and cup cakes.

I'm not exactly sure what anniversary was being celebrated. It might have been the one year anniversary of the outlet on Colorado Avenue, which opened on July 30, 1963 (which I wrote about here). The one on West Erie was having its four year anniversary, having opened in June 1960. (The one across from Sheffield Center followed in June 1968).

The ad is kind of nice in that it depicts the old style walk-up design of the beloved fast food giant. The sit-down version of the restaurant was unveiled locally in July 1973.

What's kind of lousy is that all three of the locations above are long-gone. Meanwhile both of Burger King's original locations (on Leavitt Road and Fairless Drive) are still going strong more than 50 years later.

I don't eat at McDonald's (or any fast food outlet) very much any more. This summer I've been trying to support local businesses like Dog N'Suds when I'm too lazy to cook. But I did have a hankering for a vanilla milk shake last week and visited my Vermilion McDonald's. It was great, but the price (almost five bucks) not so much.

4 comments:

Anonymous said...

Yes,their milkshakes are pricey when you can go to Dairy Queen and get a better tasting shake cheaper.That's if it isn't all runny and soupy from sitting while you wait in the drive thru line around the building.The Avon Dairy Queen is bad for that.

Dennis Thompson said...

The McDonalds on West Erie was restaurant number 195 for the company. It was in the first wave of expansion into Ohio.

Anonymous said...

I can remember riding bikes with my pals to the McDonald's on West Erie after playing basketball at Lakeview Park. All my favorite items cost .20. Two hamburgers, two fries and a large coke $1.00. No inside seating ....we sat on the built in benches along the side and ate our food in 40 degree temps. Great times great food! Todd

Jay said...

It’s funny that the Fairless Burger King has lasted longer than anything in the plaza. Long gone are Kroger, Kmart, Campbells buffet, Builders Square.