It's a pity we don't use those kind of bottles anymore.
Anyway, I have a personal reason for posting this ad. I suspect that it's the reason that I won a poster contest when I was in eighth grade!
Let me explain. As I noted back on this post, the Ford Motor Company sponsored the Fire Prevention Week Poster Contest in Lorain County back in the 1960s and early 1970s. For the 1972 contest (held in early fall that year), my art teacher gave me the idea of using Uncle Sam in his iconic pose, but wearing a fireman's hat, with the slogan "I WANT YOU to prevent fires."
It was a great idea, and not surprising since my teacher had some ad agency experience.
Anyway, I won in my age division (which I wrote about here) and my poster was on display at Midway Mall in October 1972. It's not a stretch to believe that this full-page newspaper ad from June 1972 might have still been fresh in my teacher's mind a couple months later and triggered his award-winning poster concept.
Just another example of serendipity in the great scheme of life, how one simple event (the publishing of a newspaper ad) might have lead to unexpected results (my winning $50 and a tour of the Ford plant).
****
UPDATE (July 23, 2023)
RC Cola was pretty busy in the summer of 1972, marketing-wise. Here's an ad for RC and Diet Rite Colas with a neat contest theme that ran in the Journal back on July 19, 1972.
6 comments:
I remember I had a RC cola t-shirt that said "I'm a cola lovin man looking for a cola loving women". I was like 12, I was only looking for my bike to ride up to whalen drugs to buy some baseball cards.
Mike M - they still sell a version of that shirt. Perhaps you can relive your childhood ;]
https://teepublicity.com/product/im-looking-for-a-cola-lovin-woman-rc-logo-shirt/
I financed much of my early childhood collecting and returning of 2-cent deposit bottles others discarded.
Of course, back then, 2 cents bought you enough Bazooka Joe to choke you. Plus, the comics on the inside of the wrapper. That Mort, what a card he was - far better than that pretender, Jughead.
I never was a fan of any kind of pop 'cause the sugar didn't last long enough! Give me a Black Cow (on a stick) or Bonomo Turkish Taffy any day of the week.
Speaking of t-shirts, check out this site: https://oldschoolshirts.com
Go to Cities - Midwest - Cleveland. They have some really cool old northeast Ohio t-shirts. They even have some t-shirts with Dan's buddy Reddy Kilowatt on them.
I think my favorite RC Cola ad was the Seventies commercial with the pizza delivery girl on a skateboard; "Me and my RC, me and my RC...".
I looked at that t shirt website while I was drinking my RC Cola.$27.00 for a t shirt.WOW!Talk about a rip off just for reliving some memories.I think I'll just have to cruise the isleways of a couple local thrift stores for some vintage t shirts at a more affordable price.
Kohl's has RC Cola tshirts for $16.99.Still a little high for a t-shirt but better than that website.And they're all straight from China so what's the difference besides saving a 10 dollar bill.With that 10 dollars you can buy some more RC Cola to drink while you're proudly wearing your new China produced RC Cola Tshirt.
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