Regular readers of this blog know that – like Reddy Kilowatt – Old Dutch Beer will show up sooner or later on a post.
And here's a huge ad for my parents' favorite beer that ran in the Journal back on May 17, 1963.
The brewery in Findlay, Ohio had merged with International Breweries of Detroit around 1957. The merger resulted in the decision to redesign the classic Old Dutch label featuring the elderly German couple to bring it under the International banner. The result was a rather bland design with none of the charm or heritage of the original label.
Fortunately, in 1966 the corporate owners realized their mistake and restored Old Dutch's original label design (which I wrote about on this post).
Anyway, the 1963 ad is interesting because it stresses quantity over quality, with the introduction of an 8-pack. The copy is a little offbeat, referring to the new "handiest, dandiest" way to enjoy Old Dutch in those "shorty, sporty, space-saving bottles."
Talk about lame, tame, copy.
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Elsewhere on the page, as usual, there's plenty of fun stuff: an ad for Putt-R-Golf on Oberlin Avenue; an ad for Cloverleaf Speedway where Dennis Thompson was no doubt tearing up the track; and an ad for Welch's Sport Shop on Broadway, specializing in fishing tackle, rod & reel repairs, Coleman camping equipment, guns, ammo, and archery supplies.
Isn't it great to be reminded of the days where the Journal printed all of the bowling and golf league scores? Lorain was a real community back then. It's also neat to see all of the racetrack results; it makes me imagine a bunch of Damon Runyon characters on Broadway, crowded around a pay phone, waiting to call their bookies.
And at the top of the page is Jack Nicklaus' "Tip a Day" sports feature. Those are some pretty good illustrations of the Golden Bear. I saw him on TV a few weeks ago, with Lee Trevino (one of my Dad's favorites) and Annika Sorenstam, who I used to love watching play. It made me feel good to see them all.
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| That's Lee Trevino at left, then Annika, Gary Player, and Nicklaus |
