With all of the mass shootings and gun violence in the United States these days, the mere mention of guns often arouses apoplexy among those who are against them, even when used in sport hunting.
But obviously that wasn't the case sixty years ago, when this ad for Pic-Way Self-Serve Shoe Marts ran in the Journal on October 25, 1962.
The theme is "On Target for Savings," and the ad does depict a few hunting boots. But half of the styles in the ad are regular dress shoes.
I like the illustration of the hunter and his dog, which I assume is some kind of pointer.
Anyway, Pic-Way Shoes has shown up on this blog a few times. It's yet another pleasant memory of my youth.
