Lawson's Cider Ad – October 5, 1962

Fall is my favorite time of year. The fall foliage in Lorain County has been really nice lately (although I haven't had much time to go out and enjoy it, beyond what I see on the way home from work). 

I also love the whole autumn ritual of heading out in the country and buying bags of apples from the people who grew them, as well as half-gallons of their fresh cider. I've already had some terrific apples and cider from Miller Orchards, and I just picked up some Honeycrisp cider made by Burnham Orchards. It was pricey, but I'm looking forward to trying it.

Speaking of cider, that particular seasonal beverage is the focus of this ad for Lawson's that ran in the Journal back on October 5, 1962 – sixty years ago.

The ad copy notes that the cider was "rich with the juice of Baldwin, Winesap and Delicious apples from Ohio's orchards," and that Lawson's was picking it up "fresh at nearby cider mills, bottling it in our Dairy plant, and rushing it to our stores – keeping every jug constantly chilled to protect that country-fresh flavor."

At least it sounds like Lawson's was selling Ohio cider. I won't even consider buying Giant Eagle brand cider, even though it's probably regional product (since Giant Eagle is based in Pennsylvania). 

We have a lot of orchards selling cider around Lorain County, and last year I probably tried them all (Rex Gees, Hillcrest, Burnham, Miller, etc.). I won't say which was my favorite, but they were all good – and I counted 6 or 7 cider empty jugs under my sink by the time Christmas rolled around.

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Apples, orchards, cider and even Johnny Appleseed have been regular topics on this blog.