On Monday I posted a late July 1962 Polansky's Market ad featuring a whole lot of meat.
Well here's another full-page ad loaded with meat from that same time period, for another well-remembered local store that also wasn't part of a national chain: Meyer Goldberg. At that time the store on Oberlin Avenue wasn't open yet; Meyer Goldberg wouldn't take over the building that was briefly home to the new Jay's Sparkle Market until late 1965.
It's a funny ad, with its generic clown theme. Decades before Stephen King introduced a truly terrifying, demonic clown in his novel It, the clowns in the Meyer Goldberg ad are still rather creepy – especially the trio.
What interesting about the ad is that Meyer Goldberg was so confident about his prices for certain items that he invited shoppers to compare them with other stores and write down their findings in a checklist printed in the ad. (Hey, there's two items that I eat regularly on that list: Dinty Moore Beef Stew and good old Spam Luncheon Meat.)
There wasn't any sort of guarantee that Meyer Goldberg's price would be lower, or any promise to match competitor's prices, but it was still a good gimmick and ahead of its time.
No comments:
Post a Comment