The concept of Christmas clubs is a topic that I’ve pretty much beaten to death (with a club, natch) annually over the years on this blog. I’ve done about eight different posts, with a sampling of ads from 1950, 1953, 1956, 1957 1963, 1966, 1967 and 1968.
For decades – even in the late 1960s – the banks featured some kind of illustration of Santa Claus in their ads. It was an easy way to symbolize the holiday at a glance.
But for some reason, the 1970 crop of ads seemed to be different. Here are some of ads to prove my point.
First up is the ad for Elyria Savings & Trust that ran in the Journal on December 2, 1970.
By George, there’s no Santa at all – just a nebbish-like character with a Santa hat.
With his lack of definable clothes, he kind of resembles the comic strip character Smidgens, which ran in the Journal for years (and was always great).
Next is an ad for Citizens Home and Savings Association that ran in the paper on December 1, 1970. No Santa in this one either – just a pants-suited woman frolicking on a Publishers Clearing House-sized check.
At least this ad for Lorain County Savings & Trust Company (that ran in the Journal on December 11, 1970) features a Santa – well, a comely Santa babe.
And although this next bank ad is for one of them newfangled credit cards rather than a Christmas club, it follows the same theme of going with something other than the classic illustration of Santa Claus. It’s for Central Security National Bank and ran in the Journal on December 5, 1970.
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