Frankie the Keener Wiener Ad – June 25, 1969

Did you cook out over the weekend? I seem to eat a lot of hot dogs these days. (I’m hoping all the preservatives in them help me live longer.)

Vintage wrapper

I’m not too picky when it comes to which brand I buy. I have Sugardale (a favorite topic on this blog) Hot Dogs in the fridge right now. I also buy Oscar Mayer or Ball Park Franks.

One brand that I never see (although it's still around) is Superior’s. I’m not sure why I don’t run across them, because they are Ohio-based. If I ever see them, I’ll have to try them.

Anyway, above is an almost full-page ad for Superior’s Frankies featuring its well-known mascot, Frankie the Keener Wiener. It ran in the Journal on June 25, 1969. Although the ad is great, I’m not so keen on the 7-Up promotion, as that particular pop was what we drank as kids when we were sick.

The Superior’s website has a nice history page, with a graphic showing the evolution of Frankie, the winking hot dog mascot.

Frankie was so popular that some promotional items were produced in his likeness, including these condiment containers.

I vaguely remembered a bit of music with the tagline “Frankie the Keener... Weiner!’ And here it is, courtesy of YouTube.