My lack of enthusiasm for eating there is probably because it’s really not a fast food place anymore. You can tell that by the number of parking spaces reserved for drive-through customers who ordered something that might take a while to prepare. The food is still good – perhaps better than ever – but it’s not cheap.
I’m in the minority, however, because the chain is still the worldwide leader in fast food.
Anyway, I’ve posted the 1960 Grand Opening for the McDonald’s on West Erie here, and the 1963 Grand Opening for the Colorado Avenue store here. So in the interest of being historically complete, above is the ad for the opening of the store on North Ridge Road across from Sheffield Center. It ran in the Journal on June 28, 1968 – 51 years ago this week.
The ad is interesting because good ol’ Ronald McDonald is front and center. It’s a nice reminder of the days when eating at McDonald’s was fun and its advertising was focused on kids.
Today, Ronald has been pretty much invisible, especially since the wave of clown sightings back in 2016.
