Lawson's Dutch Loaf Ad – May 20, 1968

I still can’t believe some eagle-eyed readers saw that tiny Lawson’s sign in the Sandy’s photo from a few days ago.

Anyway, here’s yet another ad for Lawson’s Dutch Loaf. It ran in the Journal back on May 20, 1968 – 50 years ago this month. (You'd think I was Dutch, judging by how many times that I blog about things with 'Dutch' in the title.)

I posted a similar ad back from 1966 in 2016 here, but with a different sales price.

This newspaper ad is interesting in that it was pretty big – almost 3/4 of a page! And it only features four basic products: bacon, eggs, milk and Dutch Loaf.

That’s a pretty simple marketing plan. But I bet it worked. A lot of Lorainites probably had Dutch Loaf sandwiches that week. Maybe even the Brady Bunch.

Note the special logo commemorating Lawson’s 29th anniversary, celebrating its 1939 founding.

By the way, here’s a link to a good article about how there came to be Lawson’s stores in Hawaii in the last few years, by way of Asia. The article includes a very thorough history of the beloved chain as well.