A vintage Blue Bonnet package features a similar pencil promotion |
Anyway, the ad layout is nice and clean as well, with great curved typography (done the old-fashioned way without Illustrator software) and cute drawings of the type that were later parodied on Ren & Stimpy.
The Blue Bonnet box is there too, giving us a glimpse of Blue Bonnet Sue, its well-known, comely advertising mascot.
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While the Blue Bonnet brand seems to date from the mid-1940s judging from available ads, Blue Bonnet Sue began appearing on the package in the early 1950s. She's undergone subtle changes over the years. Originally she looked like she'd be right at home on the frontier; eventually she evolved to a more glamorous look.A 1953 Ad |
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