Since I’ve spent most of the week blogging about car washes and auto dealerships, it’s appropriate that the one at the top of this post is for Si Gary Dodge. The ad uses an unusually pie-faced leprechaun and some nice headline type.
This ad for the Reidy Scanlan Company (below) has great typography too. But it also has a leprechaun that (to me, anyway) seems to hearken back to the 1800s when Irishmen were depicted as ape-like in editorial cartoons. (But I’m not offended; besides, I was working on a bunch of bananas from the grocery store earlier in the week.)
Lastly in this 1967 St. Patrick’s Day Parade of ads is this one for Casey’s Drive-in. In this case, the ad steers clear of leprechauns and just plunks a shamrock onto the layout so as not to take away from Casey the mascot.
Like me, you might be wondering what “Faith an’ Begorra” means. Apparently it is a cliché, a sort of mild oath that evolved from “By my Faith” and “By God.”
One online source said that real Irishmen never say it without a tongue planted firmly in their cheek, as it is an example of a stereotypical Irish expression.
Anyway, Happy St. Patrick’s Day!