Tuesday, September 24, 2013

Hey! It's "Ed" – in a 1967 ad!

Well, I finally found it – and I wasn't even looking for it.

What is it? Why, a vintage newspaper ad with the same exact piece of clip art of "Ed," the little man who regularly appears in the current Ed Tomko Chrysler Jeep Dodge ads running in the local newspapers.

The ad for Nelson and Fain (above) ran in The Journal back in June of 1967. The TV repair business was located in the building at 1755 Oberlin Avenue, more recently known as the former home of Biggy's Pub & Eatery.

Here's part of one of the recent Ed Tomko newspaper ads (below) starring "Ed," the little man.

Originally, I thought whoever designs the Ed Tomko ads had blackened out the teeth of the little guy. Now I can see that he's always been toothless.
Not only is "Ed" still featured regularly in Morning Journal print ads, he's also appearing in animated online banner ads that  currently appear on the MJ website. Not bad for a guy who's been working in advertising for almost 60 years.

A screen grab of the current animated Ed Tomko banner ad on the Morning Journal website

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