Thursday, January 13, 2011

1960 Northern Institute of Cosmetology Ad

Here's that 1960 Lorain telephone book ad for the Northern Institute of Cosmetology.

Unfortunately, it doesn't include the same graphic that decorated the outside of its building at 212 W. Erie. The illustrated gal in the ad looks more like the kid sister of the flower-wearing temptress.

The ad does a pretty good job of glamorizing the career opportunities available after graduation from the school. Working on an ocean liner... in a TV studio.... as a beauty editor.... and best of all, it's G.I. approved!

All joking aside, the school must be doing something right to still be in business. I've driven by the place several times lately and the OPEN sign was lit up.

And anything that's still open in downtown Lorain is a good thing indeed.


Ken said...

Probably a front for the rackets. Which for Lorain is also a good thing.

-Alan D Hopewell said...

Rackets??? In LORAIN??? Heaven FORFEND!