|Lorain Telephone Company’s ad mascot|
as seen in a December 1951 newspaper ad
Remember back in November when I did a post about the Lorain Telephone Company’s advertising mascot – the round-headed, pointy-nosed character with a rotary phone for a body? He was featured in company newspaper ads throughout the 1950s, sometimes with arms and legs, sometimes not.Well, it turns out that unless he’s a, uh, phone-y, he had a much bigger and longer career than I thought.
The Bell Telephone System had run magazine ads (in publications such as Popular Science) dating back to at least the late 1930s featuring wonderful illustrations of a similar mascot. He’s delightfully rendered in these ads as a fully dimensional, realistically shadowed character.
By the end of the 1940s, he had been simplified, and had evolved into the one seen in the Lorain ads.
Here’s a gallery of the mascot’s appearances over the years. As you can see, he was used frequently convey important message to telephone customers during and after World War II.
(Note the similarity of the building in the ad and Lorain’s facility on Ninth Street.)
After this appearance, apparently “time” was up for this longtime mascot who served the Bell System for just about thirty years.