Well, in today’s post, Hart’s Jewelry muscles in on Muir’s racket with their own leggy Scottish lassie. The ad ran in the Lorain Journal on January 24, 1947 – 71 years ago this month.
|Image from a 1956 Harry Volk|
Clip Book of Line Art
The association with Scots and saving money seemed to reach its climax with the Sandy’s hamburger chain’s founding in the mid-1950s with its "Thrift 'N Swift" tagline and Scottish lassie mascot.
I guess the whole concept was finally deemed politically incorrect and insulting (or perhaps just lame and unimaginative) because I haven’t seen it in any recent advertisements for a long time.
The last instance I can remember in recent years is the Great Scot grocery store chain in western Ohio, which utilized a tartan pattern in its signage. Until as late as the 1990s there was an outlet in Port Clinton.
The chain is still around, although I think it is now co-branded with Community Markets.