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| Detail from a Squires Construction Co. ad |
The
Lorain County Business and Industrial Review page was regular feature in the Lorain
Journal for years. It was a very handy feature, with well-written business advertisements and company profiles that resembled newspaper articles. The rest of the page was basically a collection of classified ads of various shapes and sizes. They were probably reasonably priced for the advertisers.
The particular page below ran in the Journal on March 16, 1970.
It's interesting to me for several reasons. Being a big fan of
Sandy's Hamburgers, it's nice to see the big, gaudy sign with Miss Sandy on it. There's an ad for
Chuck's Rock & Pet Shop (where my parents bought me my pet hamster) which was located in the Beulah Beach community. And there's an ad for
Burge Building & Roofing, who did some fire damage repair work in my house on Nebraska Avenue in the 1990s.
I don't recall Capy's Pizza Parlor, the subject of another article masquerading as an ad. It was located at 1426 Oberlin Avenue. Does anybody out there remember it?
Perhaps you will recognize a favorite company that you did business with.
There's also some regular editorial content on the page, including a continuation of a front page article about hippies hijacking a U.S. cargo ship near Thailand as part of an antiwar protest.
Hey Dan - you’re absolutely correct in saying how popular the B & I pages were. While I was working there we actually had a waiting list. My friend on the ad staff Bill Gibb was the writer, photographer and account rep for many of the businesses.
ReplyDeleteAll of the ad staff had accounts on that ran ads on the pages and took care of that but Bill was the person who met with the businesses for the “articles”.
Dan - I’m not a 100% sure but I think Capy’s may have been between Lawson’s and the car wash across the street from the creamery.
ReplyDeleteI think Selenti’s may have started it that same location.
Todd
One more tidbit Dan- the price was a big incentive. For about twenty five bucks per week (20 week contract) you got a business card size ad and five stories along with four photos. When I was there it was two pages and there was thought of expanding it to three. Todd
ReplyDeleteWhen I worked for a small daily newspaper in 1970, the reporters actually wrote at least some of the advertorial material.
ReplyDeleteI worked at that pizza place in the mid 80's. It was called Gemini Pizza at that time. Lawson's was next door and I don't remember what was on the other side, but the car wash wasn't there yet.
ReplyDeleteNixon and Agnew comedy team. That aged like milk.
ReplyDeleteAnd the hippies were "high on pot" when they hijacked the ship?!. No... Don't think so.
Capy's Pizza sounds good.I never heard of it.Wonder how it tasted?
ReplyDelete