Hart's Jewelry Ad – March 8, 1956

Easter was a little less than a month away back in 1956 when the full page ad for Hart's Jewelry below appeared in the Lorain Journal on March 8, 1956 – 70 years ago this week.

While the theme of the ad was the 31st Birthday Sale, Hart's was apparently hoping that the 27 inch Easter Bunny (free with any purchase of $5.95 or more) would cause shoppers to hop in.

Twenty dollars seems to have been the set amount that Hart's was offering for old watches (which is roughly $239 in today's inflated greenbacks).

Looking at the ad, I wondered if people today still wore a lot of expensive jewelry – and if so, where do they wear it? I used to always wear a watch but when I started working at my present job, I discovered that jewelry of any kind is forbidden because of safety reasons. (It's a manufacturing plant.) So I've gotten out of the habit. 

Anyway – as longtime readers of this blog know – I always try to find out if some featured item in an ad managed to escape the garbage dump and survive, decades later. (Remember ol' Lanky Long?) 

In this case, it was the stiff-legged 27 inch rabbit that I was looking for. Sure enough, there was one on eBay!

In the eBay listing (where his price is $67.50), he's described as "1950's Vintage Plush Easter Bunny Rabbit With Celluloid Plastic Face 24." 

Twenty-four inches? I guess he shrunk a bit due to old age – like me.