Maybe our favorite electrical sprite can lower the temperature on the current controversies that have appeared on the blog this week. By the way, this is the 62nd post (out of a total of 4,184) boasting an appearance by Reddy.
The Ohio Edison ad above ran in the Journal on June 18, 1963 and a few other times that summer. I like the highly effective illustration of the overheated crowd of people. It kind of reminds me of the street scene at the beginning of Guys and Dolls.
I don't know about you, but I love air conditioning. I've already had mine on a few times and I just hope I don't have to run it for weeks on end this summer.
While my siblings and I were growing up, we didn't have air conditioning. My parents didn't get it until late in the 1970s. So we kept cool in other ways.
This 2009 post looks back at some of them.