Do people still join Christmas Clubs like they used to?
I ask that every time I post vintage Christmas Clubs ads from the local banks. Yes, they're still offered at many banking institutions, but I doubt if the participation level is anywhere near what it used to be in the 1950s and 60s. Plus so many people are living paycheck to paycheck that it's probably unthinkable to imagine putting aside money for use a year later,
Anyway, it's always interesting to look back and see how the Clubs were marketed in the old days. Below you see an ample sample of Christmas Club ads from Christmas 1954 that ran in the Lorain Journal.
Citizens Home & Savings Association ran a lot of ads for their Club, all with jolly artwork.
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| Nov. 15, 1954 |
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| Dec. 15, 1954 |
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| Dec. 29, 1954 |
This full-page ad for the
Central Bank Co. should probably include a Recycled logo. But being full-page, at least the artwork is clearer.
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| Nov. 25, 1954 |
This ad for
Lorain Banking Company gives me a sense of deja vu as well. The ad copy is true; only the Santa Claus has been changed to protect the innocent.
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| Nov. 25, 1954 |
At least the ad for
National Bank of Lorain is unique. Like the Central Bank ad, a rendering of the bank building is helpfully provided.
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| Dec. 3, 1954 |
The City Bank had a unique approach as well. It kicks off its campaign with a happy ad before sliding down into a grim, humorless abyss.
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| Dec. 15, 1954 |
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