Lake Erie Oil Ad – October 15, 1954

Lake Erie Oil, located at the intersection of Route 254 and Pearl at the railroad tracks, has been the subject of many blog posts over the years. It was a frequent advertiser in the Journal, promoting its Fleet-Wing products and later, Sinclair.

Above is a great seasonal ad for the company that ran in the paper on October 15, 1954, featuring yet another squirrel (a critter that pops up on this blog again and again, like in this recent post). It's kind of an odd ad that seems to have been cobbled together with different pieces of clip art, with some of it coming from a fire prevention collection. 

Is the squirrel hoping to roast his nuts while he warms himself? (By the way, one of the things that I like about the Lorain Country Fair is the nut booth that sells cinnamon roasted pecans, cashews, etc. in the little paper cones. I recently discovered that Poppin Around in Vermilion sells them year round.)

Anyway, the ad copy does a good job of tying together the whole 'get ready for winter theme.'

It's appropriate that the Lake Erie Oil ad features a squirrel, since there was a huge sign featuring Pearl, the shopping center squirrel. at that same intersection. I can still see it in my mind's eye – and would love to see a photograph of it.