It's a fun-looking ad with the great clip art at the top.
The ad demonstrates how auto dealers used to go all out to draw in customers. There are live broadcasts by W-WIZ, with 100 free records given away at each broadcast; a 10 piece Dixieland Band performing one night; free gifts and free refreshments; and a Grand Prize of a General Electric Console Color TV. And of course a searchlight was used to create a dramatic effect.
It's kind of clever that the new 1964 Plymouth was selling for – what else? – $1964.
Today the former Lorain Chrysler Plymouth location (just east of the former McDonald's) is home to Rapid Auto Body.
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Before my parents began their love affair with the Oldsmobile brand that began in the 1960s and concluded with the last car they bought in the mid-1990s, they had a 1958 Plymouth Savoy.
I wrote about it and posted a few photos back here on this post.
While watching Batman on TV in the mid-1960s (remember the two-part episodes that ran on two consecutive nights?), my brothers and I decided that our Plymouth Savoy resembled the Caped Crusader's wheels. Thus for many years we referred to that Brady car as the Batmobile.
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| My parents' 1958 Plymouth Savoy looked pretty much like this one |
