Wednesday, September 6, 2023

Palm Ave. Model Home Ad – Sept. 7, 1963

Here's yet another of those new home ads, designed to appeal to a 1960s housewife.

"IT CAN'T BE BEAT' reads the headline of this home located on Palm Avenue near its intersection with Fairless Drive in Lorain. But strangely, the ad neglects to list the builder or any of the home's amenities; only the 'cash investment' ($65) and monthly payments ($89) are indicated.

I like the illustration of the woman, dreaming of her new home. Back then, a brand new split-level home or ranch would indeed have seemed like a luxury to someone who grew up in a house built in the 1920s or earlier (like my mother). 

Nowadays, it's hard for first time home buyers to find new or newer developments similar to those built in the 1960s. They're still out there (Lorain has a few on the west side), but you're not likely to find a ranch or split-level design as the featured style. Tastes have changed, and everyone wants bigger.

Our ranch on Skyline Drive was fairly cramped when I was growing up in the 60s and 70s. But by the 1980s, Mom and Dad were empty-nesters and the house was the perfect size for them, right up to the end.

Anyways, the house on Palm Avenue is still looking pretty good these days, and hopefully is someone's 'dream home.'

Courtesy Google Maps